Podcasting for Internal Audiences
We’ve all been “distanced” for nearly a year. The common employee complaint is that the video-screen time and the incessant emails are weighing on us all.
So we’ve talked in this blog and you’ve heard in other marketing arenas that podcasting is a great way to reach audiences, but have you thought of how podcasting could help you reach, educate and inform internal audiences as well?
Employees are facing real Zoom fatigue, and podcasting offers a more personal way to communicate directly with each employee. Regan.com quoted a Mindshare NeuroLab research paper saying, “Scientists discovered that information consumed in a podcast achieves a high emotional resonance and better memory encoding than visual-only mediums.”
So if you have something you want remembered, audio is one of the most effective ways to do it. Podcasting is an easy and effective way to disseminate important information to remote audiences. It also guarantees that the information is transmitted consistently and is available to all at the same time.
Podcasting also ensures that you are speaking directly to each employee, who is many times listening with headphones. It is very personal. Because of the ease of use for employees, it is a great way to impart messages such as success stories, mission statement illumination, orientation, CEO updates, training, encouragement and recognition.
Ease of consumption is the key for employees who are feeling disassociated and disconnected. It’s a way for a familiar voice to offer guidance, reassurance and inspiration any time of day or night.
Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
