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BlogHow AMPERAGE Integrates Smart Marketing Strategies into Fundraising

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Marketing team working on strategies for a fundraising campaing

How AMPERAGE Integrates Smart Marketing Strategies into Fundraising

As we encourage people to do good and honor the spirit of giving during upcoming events, National Philanthropy Day on November 14 and Giving Tuesday on December 3, there’s no better time to highlight our unique approach to successful fundraising.

At AMPERAGE, we believe fundraising is about creating meaningful connections and inspiring lasting support. It’s why our unique approach blends smart marketing strategies and fundraising expertise to empower nonprofits, amplifying their voices and driving real results. Here’s how we help nonprofits reach their fundraising goals:

Brand strategiest at work

  • Building a Compelling Brand Identity – An effective fundraising campaign starts with a strong, memorable brand identity. Our brand strategists work closely with nonprofits to bring their mission and values to life, shaping an identity that resonates with their community. This step is foundational, as it helps the organization’s purpose be clear, relatable, and inspiring. By developing an authentic brand identity, we pave the way for stories that deeply connect with donors and bring communities closer to the cause.
  • Connecting Through Powerful Storytelling – Storytelling is at the heart of our strategy because it turns donors into advocates. The AMPERAGE content team collaborates with nonprofits to tell authentic, human-centered stories that highlight the real impact of their work. When people see how their support changes lives, they’re inspired to contribute more. Through thoughtful, impactful storytelling, we help build a community of engaged supporters ready to make a difference.
  • Bringing Together Marketing Services and Fundraising Expertise – Our talented marketers bring comprehensive marketing services and fundraising specialists together for seamless collaboration. With our full-service offerings, nonprofits have access to everything they need to build successful campaigns that resonate and inspire. This includes content creation, graphic design, videography, web development, PR, and media planning and buying.
  • Grounding Strategy in Feasibility Studies – A data-driven foundation is key to maximizing success. Before launching a major campaign, our fundraising advisers conduct a feasibility study analyzing opportunities and challenges to create a realistic, powerful strategy. This approach ensures we set attainable goals informed by understanding donor behavior and potential barriers so nonprofits can confidently move forward.

Walking Hand-in-Hand Toward Successful Fundraising

When you partner with AMPERAGE, we’re with you every step of the way. From initial planning and brand development to ongoing support and post-campaign evaluation, we walk arm-in-arm with your organization until your goals are met. This partnership approach allows us to respond to changes, adapt strategies and celebrate successes alongside the nonprofits we serve. Contact us today, and let’s make a difference together.

Written by:

Bryan is a builder. He excels at building relationships, as his extensive experience in marketing consulting shows. And as builder of AMPERAGE’s vision for the future, he inspires the team to achieve that vision every day.

A journalism graduate of Iowa State University and lifelong ISU fan, Bryan began his career in healthcare marketing and public relations for Covenant Medical Center (now MercyOne Waterloo Medical Center). He then rocked a broadcast sales position with KWWL before co-founding ME&V, now AMPERAGE Marketing & Fundraising.

Under his leadership, AMPERAGE has grown with two acquisitions and expanded locations across Iowa and into Wisconsin.

Bryan — a longtime member of the global YPO organization for executives — is constantly experimenting with ideas and mapping out future-focused strategies that move the needle for AMPERAGE and its clients. Thinking futuristically is one of his greatest strengths. That might be why Bryan has never met a whiteboard he didn’t like.

A strong supporter of community and causes, Bryan served as 2020 campaign chair for Cedar Valley United Way and past board chair for Grow Cedar Valley. He is a trustee for Junior Achievement of Eastern Iowa and is a regional cabinet member and past national board member for the American Cancer Society.

AMPERAGE has been named twice to the Inc. 500 list.

Bryan has received numerous recognitions himself, including American Advertising Federation 2014 Ad Person of the Year-Eastern Iowa, Junior Achievement 2002 Young Entrepreneur of the Year-Iowa/Nebraska and 2002 “20 Under 40” honors from the Waterloo Cedar Falls Courier.

During his downtime, you’ll find Bryan on the golf course or enjoying a movie.

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