AMPERAGE Marketing & Fundraising

BlogCelebrating 2024 Fundraising Success and Strategic Guidance for 2025

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Fundraising team cheering 2024 fundraising successes.
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Celebrating 2024 Fundraising Success and Strategic Guidance for 2025

AMPERAGE celebrated a remarkable year working alongside our nonprofit partners. Our 2024 fundraising initiatives included numerous feasibility studies to help organizations test the potential of raising nearly $100 million in capital and endowment projects. These studies laid the groundwork for transformative campaigns, strengthening the missions and long-term impact of the nonprofits we serve. As we look ahead to 2025, we’re equally committed to helping nonprofits navigate potential changes under a new presidential administration. Our team is ready with the insights and strategies that nonprofits need to continue thriving in an evolving environment.

Bryan at the whiteboard.2024 Fundraising: Building on a Year of Strategic Achievements

This last year, AMPERAGE fundraising advisers collaborated with nonprofits across multiple sectors, including healthcare, education and the arts, to assess and pursue ambitious fundraising goals. Through feasibility studies and strategic planning, we’ve provided our partners with the insights needed to drive impactful initiatives. Together, we’re helping organizations secure sustainable futures, expand their reach and build stronger foundations to support their communities.

 

Marketing planner2025 Fundraising: Navigating Shifts in the Funding Landscape

With a new presidential administration taking office, nonprofits may face changes in policy affecting tax incentives, government grants and donor behavior. For example, the current tax on estates, set under the previous administration and initially scheduled to expire next year, is expected to continue. This stability offers a unique opportunity for nonprofits to encourage planned giving, allowing major donors to make legacy gifts that can create lasting impact. Our team will closely monitor these developments to help nonprofits stay informed. AMPERAGE’s guidance ensures that organizations can make strategic adjustments, keeping their donor engagement and fundraising efforts aligned with any new opportunities and challenges.

Embracing 2025 and Beyond

With our 2024 fundraising plans in motion, AMPERAGE is committed to staying at the forefront of success in 2025. We will continue to advocate for proactive research, effective fundraising strategies and powerful marketing tactics that help nonprofits not only reach but exceed their fundraising goals.

If your organization is looking to strengthen its fundraising efforts in 2025 and beyond, our team is here to help. Contact us to learn more about how AMPERAGE fundraising can support your mission and make a lasting impact for years to come.

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Melissa provides fundraising counsel for AMPERAGE’s nonprofit clients, leading feasibility studies and providing solutions that drive successful fundraising campaign results.

A Certified Fund Raising Executive (CFRE), she uses her experience and extensive skill set to continually advance her fundraising practices and develop campaign-specific strategies, materials and training to help clients reach their campaign goals and advance their mission.

Melissa has vast experience working in the nonprofit sector, having served in development and leadership roles with Sisters of Mercy and the Alzheimer’s Association. In addition, she has served as a volunteer and board member with local nonprofits, such as the Catherine McAuley Center. Faith-based organizations and causes are of particular interest to Melissa.

Melissa moves the needle by always looking for new opportunities and ways to improve professionally. She is currently president of the Eastern Iowa Planned Giving Council and a past president of the Association of Fundraising Professionals-Eastern Iowa Chapter.

Melissa holds a Master of Strategic Leadership degree from Mount Mercy University.

This busy professional, wife and mother enjoys sports and live music in her free time. A fan of Cubs baseball and Iowa Hawkeye football, Melissa and family enjoy football tailgating, where she’s known for her breakfast burritos. She enjoys the local band scene but says a Foo Fighters concert is her all-time favorite.

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