Cable is Killing TV
While there are pockets of rating successes (NCAA Football Championship), cable numbers have seen a drop. Many blame the Internet, I blame cable. Take a look at the movie Rio Bravo
If You Are Targeting Teens, Target Instagram
There are myriad social sharing sites and more launched every day. But for those trying to reach a large teen audience, one in particular is attracting this fickle audience. If yo
What Is the Real Difference Between Millennials, Gen X and Boomers?
So much has been written about the Boomers, Millennials and Gen Xers. But if you really want to see the generational differences, look at their device usage. AdWeek featured a data
Audience First, Brand Second
A lot of people work on branding while isolated from the audience. But some “best marketing advice” says to work the audience first and then your brand. In a white paper downlo
Integrated Marketing for Buyers
For those of you hoping the Internet will provide all of your buyers, think again and hope less. According to a study by IBM, the top B2B research sources are surprising even for M
Headlines to Make People Click
You can talk all you want about content, but we are all disappointed if people don’t click. Click-through of any kind is the holy grail of the modern media world. But what is s
Nonprofits Trending Toward Image Communications
New reports are finding that more nonprofits are looking to use visual media more often to communicate ideas and appeals. Video, images and infographics are leading areas of commun
The Importance of Internships and Gaining Relevant Experience
As a University of Iowa senior quickly approaching graduation and in search of a job, I’ve come to understand how important securing internships, as well as pursuing internship o
