Grinnell Mutual Reinsurance Company provides property and casualty insurance to customers in 12 states in the Midwest. The company tasked Amperage with developing an agent marketing campaign that would increase the sales of three products in targeted states. Amperage focused on a three-pronged approach to build awareness of the products among agents and give them tools they needed to explain them to clients.
The goals of the campaign were to increase sales of three specific insurance products, build awareness of Grinnell Mutual services within the target markets and advance the number of agents selling Grinnell Mutual products.
Amperage developed a marketing kit which was mailed to 200 agents. The marketing kit included:
Grinnell wanted to arm agents with the correct marketing materials necessary to help them explain and sell these specific Grinnell Mutual solutions.
Insurance sales cycles are often long, and the data continues to come in on the effectiveness of the marketing campaign. An agent survey was conducted after the initial campaign to ascertain results.
The agents responded positively, stating that the sales materials provided them with great information about Grinnell Mutual, and that the format was useful when approaching customers. The client deemed the campaign and overall success, and decided to repeat the campaign in another state to add support to those agents and grow the business.