Mercy Medical Center Cedar Rapids Cancer Center Campaign
“I appreciate Mercy’s longstanding partnership with Amperage. The Amperage team is always strategic and creative, and have been an important part of our marketing team. They know our organization and our market and never lose sight of our goals and mission. And, they’re a lot of fun to work with!”
Steve Drake, Vice President, Marketing Communications, Mercy Center, Cedar Rapids
Mercy is the leader in cancer care in the community. When it decided it wanted to create a center to house all of its cancer services, it turned to Amperage. Amperage assisted the hospital in developing a campaign to launch the new Hall-Perrine Cancer Center in Cedar Rapids. The campaign consisted of creating a new brand as well as TV, radio, digital and print advertisements. The campaign included targeted messaging and media for communities without services currently offered by Mercy.