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logo main logo darklogo light
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Marketing

HomeMarketing(Page 2)

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Marketing

Maximize Your ROI: The Lesson All Marketers Can Learn from Super Bowl Advertisers

The Super Bowl is over – talk about stating the obvious, right? The Patriots rallied to beat the Falcons, Tom Brady won MVP and Lady Gaga soared to new heights […]

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By Mark Mathis
March 7, 2017
Your Marketing Team May Look Different in 2017
Marketing

Your Marketing Team May Look Different in 2017

It’s no secret that marketing is constantly changing, and 2016 was no exception. Rapid changes in social media, the accelerated importance of video and ever-changing Google algor

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By Mark Mathis
January 23, 2017
Digital Marketing Strategy
Marketing

What’s Your Digital Media Strategy?

With so many possible digital marketing avenues, spending money on digital media is easy. Making the strategic selection is not so easy. When determining the success of your chosen

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By Mark Mathis
November 15, 2016
Political Advertising
Marketing

How Political Advertising Affects Your Media Buy

Political advertising is everywhere and it can wreak havoc on a media buy, but it primarily causes trouble with broadcast television buys. Whether placed by a candidate directly or

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By Mark Mathis
October 17, 2016
Right Message at Right Time
Marketing

The Power of the Right Message at the Right Time to the Right Person

This 2016 election cycle will go down in history for many reasons, one of which is the influence of digital marketing and social media. According to a Borrell Associates report, [&

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By Mark Mathis
October 16, 2016
The Collision of Social Media and Video Marketing
Marketing

Social Video: The Collision of Social Media and Video Marketing

Video isn’t just an important part of the online experience—it’s essential. According to a report by Cisco, video will account for 80 percent of global internet traffic by 20

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By Mark Mathis
September 20, 2016
Journey Map
Marketing

Your Journey to Success Begins with Your Customer

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By Mark Mathis
August 14, 2016
CBAS & Brand Perception Studies
Marketing

CBAS & Brand Perception Studies: Which Type of Research is Right for You?

“Your brand is what people say about you when you’re not in the room.” The statement above is attributed to Jeff Bezos, CEO and founder of Amazon. And he’s right—your [&h

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By Mark Mathis
July 17, 2016
Marketing

Building a Social Community

Brands are built by community. But how do you build a community for your brand on social media? Let’s take Instagram for example: This is a community. It’s inhabited by [&helli

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By Mark Mathis
June 21, 2016
Marketing

Effective Photography in Advertising

I find it strangely ironic to use words to describe the importance of photography in advertising. With that in mind, I’ll keep this under the thousand-word allotment conventional

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By Mark Mathis
May 20, 2016

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