Traditional and Digital Media: The Collaborative Campaign
By Denise Hesser, Director of Media, and Margaret M. Whitson, Senior Digital Media Strategist The differences between traditional and digital marketing are simple: one focuses on m
Maximize Your ROI: The Lesson All Marketers Can Learn from Super Bowl Advertisers
The Super Bowl is over – talk about stating the obvious, right? The Patriots rallied to beat the Falcons, Tom Brady won MVP and Lady Gaga soared to new heights […]
Your Marketing Team May Look Different in 2017
It’s no secret that marketing is constantly changing, and 2016 was no exception. Rapid changes in social media, the accelerated importance of video and ever-changing Google algor
What’s Your Digital Media Strategy?
With so many possible digital marketing avenues, spending money on digital media is easy. Making the strategic selection is not so easy. When determining the success of your chosen
How Political Advertising Affects Your Media Buy
Political advertising is everywhere and it can wreak havoc on a media buy, but it primarily causes trouble with broadcast television buys. Whether placed by a candidate directly or
The Power of the Right Message at the Right Time to the Right Person
This 2016 election cycle will go down in history for many reasons, one of which is the influence of digital marketing and social media. According to a Borrell Associates report, [&
Social Video: The Collision of Social Media and Video Marketing
Video isn’t just an important part of the online experience—it’s essential. According to a report by Cisco, video will account for 80 percent of global internet traffic by 20
CBAS & Brand Perception Studies: Which Type of Research is Right for You?
“Your brand is what people say about you when you’re not in the room.” The statement above is attributed to Jeff Bezos, CEO and founder of Amazon. And he’s right—your [&h
Building a Social Community
Brands are built by community. But how do you build a community for your brand on social media? Let’s take Instagram for example: This is a community. It’s inhabited by [&helli
