Make It Transparent

by AMPERAGE. Published 5 weeks ago in AMPERAGE Fundraising.

Transparency is important among donors. And more than other generations, Generation X and Millennials like to see proof of their donations being put to good use and the impact they are making toward the organization. Using social media is a great way to demonstrate transparency. Here are a few ways in which you can do […]

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Keeping Donors Loyal

by AMPERAGE. Published March 2019 in AMPERAGE Fundraising.

In fundraising, it is important to attract new and big donors, and it’s exciting when we do! However, relying solely on a small pool of new and big donors is unsustainable — it costs time, money and other resources. We need to remember the importance of donor loyalty, regardless of the donation size. A January […]

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Keeping Donors Loyal

by AMPERAGE. Published March 2019 in AMPERAGE Fundraising.

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Video Continues Trending in 2019

by AMPERAGE. Published February 2019 in AMPERAGE Fundraising.

It’s no secret that “going digital” continues to rise and won’t be going away anytime soon, especially in 2019. Though traditional forms of fundraising are far from dead, digital forms of fundraising benefit organizations in more ways than one. These include: Cost less in general Help establish and cultivate relationships Allow the use of videos, […]

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Charitable IRA Rollover Presents Opportunity in New Tax Legislation

by AMPERAGE. Published November 2018 in AMPERAGE Fundraising.

Here we are already, the end of the year push. It seems like just yesterday the new tax legislation was passed and hardly a day went by without some prediction of the impact on the nonprofit sector (including us). Once we move into 2019 and are able to look back and start dissecting giving data […]

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JJ Watt Provides Another Fundraising Lesson

by AMPERAGE. Published September 2018 in AMPERAGE Fundraising.

If JJ Watt is looking for a career once he retires from the NFL, he may want to consider fundraising. About a year ago he raised just over $40 million (with an original goal of $200,000) for Hurricane Harvey relief. And even if the cynic in you discounts that figure as being a wealthy and […]

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Ten Reasons to Conduct a Feasibility Study

by AMPERAGE. Published August 2018 in AMPERAGE Fundraising.

A feasibility study provides invaluable feedback for launching a fundraising campaign, yet many organizations still hesitate to invest in this key early step. So if you happen to be wondering whether your organization should just jump into a campaign without a feasibility study, consider the benefits a study can provide. Flags areas of concern for […]

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Giving USA 2018 Takeaways

by AMPERAGE. Published July 2018 in AMPERAGE Fundraising.

The annual release of the Giving USA report always offers interesting insights into who is giving and what they are giving to each year. While the effects of the new tax legislation didn’t take effect until 2018, the 2017 report offers some glimpses into how donors are responding. Total Giving Grows—Will it Continue? The good […]

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Create Hero-Donors with your Fundraising Communications

by AMPERAGE. Published June 2018 in AMPERAGE Fundraising.

We hear a lot about being donor-centered in fundraising. Typically, it’s in the context of major gifts, emphasizing listening to a donor, uncovering their philanthropic passion and aligning it with a funding opportunity at your organization. While we definitely don’t want to minimize the importance of being donor-centered in major gift solicitations, we challenge you […]

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Don’t Neglect Big Potential in Planned Giving

by AMPERAGE. Published May 2018 in AMPERAGE Fundraising.

It’s easy to overlook planned giving. Chances are good that by the time many of the planned gifts you uncover are realized, you will have moved on to another organization (or retirement!). The pressure is on to get dollars in the door now, so that’s where you spend your time. But nonprofits with a strategic, […]

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