Charitable IRA Rollover Presents Opportunity in New Tax Legislation

by AMPERAGE. Published November 2018 in AMPERAGE Fundraising.

Here we are already, the end of the year push. It seems like just yesterday the new tax legislation was passed and hardly a day went by without some prediction of the impact on the nonprofit sector (including us). Once we move into 2019 and are able to look back and start dissecting giving data […]

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JJ Watt Provides Another Fundraising Lesson

by AMPERAGE. Published September 2018 in AMPERAGE Fundraising.

If JJ Watt is looking for a career once he retires from the NFL, he may want to consider fundraising. About a year ago he raised just over $40 million (with an original goal of $200,000) for Hurricane Harvey relief. And even if the cynic in you discounts that figure as being a wealthy and […]

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Ten Reasons to Conduct a Feasibility Study

by AMPERAGE. Published August 2018 in AMPERAGE Fundraising.

A feasibility study provides invaluable feedback for launching a fundraising campaign, yet many organizations still hesitate to invest in this key early step. So if you happen to be wondering whether your organization should just jump into a campaign without a feasibility study, consider the benefits a study can provide. Flags areas of concern for […]

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Giving USA 2018 Takeaways

by AMPERAGE. Published July 2018 in AMPERAGE Fundraising.

The annual release of the Giving USA report always offers interesting insights into who is giving and what they are giving to each year. While the effects of the new tax legislation didn’t take effect until 2018, the 2017 report offers some glimpses into how donors are responding. Total Giving Grows—Will it Continue? The good […]

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Create Hero-Donors with your Fundraising Communications

by AMPERAGE. Published June 2018 in AMPERAGE Fundraising.

We hear a lot about being donor-centered in fundraising. Typically, it’s in the context of major gifts, emphasizing listening to a donor, uncovering their philanthropic passion and aligning it with a funding opportunity at your organization. While we definitely don’t want to minimize the importance of being donor-centered in major gift solicitations, we challenge you […]

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Don’t Neglect Big Potential in Planned Giving

by AMPERAGE. Published May 2018 in AMPERAGE Fundraising.

It’s easy to overlook planned giving. Chances are good that by the time many of the planned gifts you uncover are realized, you will have moved on to another organization (or retirement!). The pressure is on to get dollars in the door now, so that’s where you spend your time. But nonprofits with a strategic, […]

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Donors and Dilemmas Post Time’s Up

by AMPERAGE. Published April 2018 in AMPERAGE Fundraising.

Over the past year, the public has seen a number of powerful and high profile men brought down by allegations of sexual harassment. The #metoo and Time’s Up campaigns have brought to light issues that haven’t been spoken about for far too long. They will hopefully continue to move the conversation forward and more importantly, […]

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Changes to Google Ad Grants for Nonprofits

by AMPERAGE. Published March 2018 in AMPERAGE Fundraising.

Every month, Google provides $10,000 worth of advertising to 35,000 nonprofits around the world. Organizations utilize these ads to attract donors and volunteers, and promote advocacy or community events. Recently, however, Google has announced that it will no longer fund organizations that generate clicks on less than 5 percent of their ads. This number is […]

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The New 80/20 Rule for Fundraising

by AMPERAGE. Published February 2018 in AMPERAGE Fundraising.

If you work in fundraising, you have likely encountered the adage that 80 percent of your revenue comes from 20 percent of your donors. This is derived from the Pareto Principle, which can be extrapolated to just about anything—80 percent of traffic accidents are caused by 20 percent of drivers, 80 percent of beer is […]

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Tax Changes and Giving Trends to Watch in 2018

by AMPERAGE. Published January 2018 in AMPERAGE Fundraising.

Much has been written about recent changes to the tax code and how they could affect philanthropy. Many forecast decreases, sometimes in the billions, for charitable giving. There are both positive and negative aspects of the tax bill when it comes to fundraising, and the overall impact will depend on which effects outweigh the others. […]

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