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logo main logo darklogo light
  • About Us
    • Our Team
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Marketing

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Marketing

A Holiday Cheers to our Healthcare Heroes

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By Erin Bishop
January 7, 2021
0 Comments
Marketing/News

Digital Advertising: ‘Tis the Season for Hyper Scrutiny of Ads

The pandemic, politics, social unrest, natural disasters — this has been a crazy year. We are spending more time than ever online, using computers, mobile devices and TVs. In res

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By Margaret M. Whitson
October 19, 2020
0 Comments
Marketing/News

Understanding SEO is Both Mysterious & Magical

Quick, what’s the most popular Halloween candy? Instantaneously, Google served me the answer showing a listing from a USA Today poll results (October 2019). Reese’s Peanut

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By Christine Liedtke
October 16, 2020
0 Comments
Marketing

Elements of a Successful Landing Page [Infographic]

A landing page is not just a place, it’s a philosophy. There are three keys to a successful landing page philosophy: It must match the searcher’s intent It must have […]

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By Mark Mathis
July 27, 2017
Marketing

Top 2 Reasons Landing Pages Boost Your Conversion Rates

Before we dive in, I want to take a minute to define a landing page. In the purest sense, a landing page is where people “land” due to advertising (AdWords, […]

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By Mark Mathis
July 26, 2017
Marketing

7 Key Elements of Digital Video

Many marketers consider video the most effective type of digital content, and they’re right. Video is now seen as a full marketing funnel medium with the ability to reach beyond

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By Mark Mathis
June 20, 2017
Your Brand is More than Just Your Logo
Marketing

Your Brand is More than Just Your Logo

When we talk about a company’s brand, we most commonly reference a company’s logo, color palette and tagline, right? It’s instinctive. When asked, the majority of us would be

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By Mark Mathis
April 18, 2017
Traditional and Digital Media: The Collaborative Campaign
Marketing

Traditional and Digital Media: The Collaborative Campaign

By Denise Hesser, Director of Media, and Margaret M. Whitson, Senior Digital Media Strategist The differences between traditional and digital marketing are simple: one focuses on m

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By Mark Mathis
March 29, 2017
Marketing

Maximize Your ROI: The Lesson All Marketers Can Learn from Super Bowl Advertisers

The Super Bowl is over – talk about stating the obvious, right? The Patriots rallied to beat the Falcons, Tom Brady won MVP and Lady Gaga soared to new heights […]

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By Mark Mathis
March 7, 2017
Your Marketing Team May Look Different in 2017
Marketing

Your Marketing Team May Look Different in 2017

It’s no secret that marketing is constantly changing, and 2016 was no exception. Rapid changes in social media, the accelerated importance of video and ever-changing Google algor

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By Mark Mathis
January 23, 2017

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