Digital Advertising: ‘Tis the Season for Hyper Scrutiny of Ads
The pandemic, politics, social unrest, natural disasters — this has been a crazy year. We are spending more time than ever online, using computers, mobile devices and TVs. In res
Understanding SEO is Both Mysterious & Magical
Quick, what’s the most popular Halloween candy? Instantaneously, Google served me the answer showing a listing from a USA Today poll results (October 2019). Reese’s Peanut
Elements of a Successful Landing Page [Infographic]
A landing page is not just a place, it’s a philosophy. There are three keys to a successful landing page philosophy: It must match the searcher’s intent It must have […]
Top 2 Reasons Landing Pages Boost Your Conversion Rates
Before we dive in, I want to take a minute to define a landing page. In the purest sense, a landing page is where people “land” due to advertising (AdWords, […]
7 Key Elements of Digital Video
Many marketers consider video the most effective type of digital content, and they’re right. Video is now seen as a full marketing funnel medium with the ability to reach beyond
Your Brand is More than Just Your Logo
When we talk about a company’s brand, we most commonly reference a company’s logo, color palette and tagline, right? It’s instinctive. When asked, the majority of us would be
Traditional and Digital Media: The Collaborative Campaign
By Denise Hesser, Director of Media, and Margaret M. Whitson, Senior Digital Media Strategist The differences between traditional and digital marketing are simple: one focuses on m
Maximize Your ROI: The Lesson All Marketers Can Learn from Super Bowl Advertisers
The Super Bowl is over – talk about stating the obvious, right? The Patriots rallied to beat the Falcons, Tom Brady won MVP and Lady Gaga soared to new heights […]
Your Marketing Team May Look Different in 2017
It’s no secret that marketing is constantly changing, and 2016 was no exception. Rapid changes in social media, the accelerated importance of video and ever-changing Google algor
