Who Is Really Distracted by Smartphones?
Most people believe that teenagers are addicted to their phones. We are also inclined to think that our generation is the more “realistic” in using new technology. B
How is Technology Changing the Outdoor Industry?
Digital may be the rage, but all media is improving in reach, connection and return on investment. The constant? Technology. Beside the great digital disruptor, another medium that
The Medium is Dead, Long Live the Medium
Editorialists and prognosticators of all kinds relish in predicting the demise of one medium or another—the latest I’m hearing on CNBC and other “news” outlets is that “n
Are Shorter YouTube Ads Better?
Video has been part of the marketing nomenclature for more than 60 years, but we are still learning more about this medium every day. Now Google is offering insights and help in bu
Is this the Perfect Blog Post?
If you are reading this, you are part of the 20% who read a headline and then read the blog. People who read blogs tend to read the first 3 words of a headline and the last 3 words
Twitter is 10 and Going Strong
This summer, Twitter turned 10 years old. In this new age of technology, that is fully grown. Today, Twitter is one of the hottest forms of news dissemination, from presidential ca
Thumbs Down for Advertising–But Does it Matter?
In a recent study by YouGov (May 2016), titled US Adults’ Attitudes Towards Advertising, it found that, in general, people don’t like advertising. Some of the findings
Is Fear a Good Marketer?
“Fear-based messages spread faster than any other type,” said Martin Lindstrom, a consumer behavior expert quoted in Adweek magazine. Sales of hand sanitizer spiked with the Eb
Is Virtual Reality the Next 3D?
Do you remember when 3D TV was going to be the next big thing? We were all going to wear 3D glasses at home and experience extra-dimensional imagery. The problem was we didn’
A Selfie Moment Created with Just a Name
How powerful is a name brand? When does it become a photography moment or selfie-worthy? For this new selfie world, you cannot be understatedly elegant, you have to be loud and lit