Digital Advertising: ‘Tis the Season for Hyper Scrutiny of Ads
The pandemic, politics, social unrest, natural disasters — this has been a crazy year. We are spending more time than ever online, using computers, mobile devices and TVs. In res
Understanding SEO is Both Mysterious & Magical
Quick, what’s the most popular Halloween candy? Instantaneously, Google served me the answer showing a listing from a USA Today poll results (October 2019). Reese’s Peanut
Year-End Giving
Fundraising activities for nonprofits are often busiest during the last three months of the year as organizations conduct their year-end giving campaigns. Although 2020 has been an
Making the Virtual Ask
It’s six months into the coronavirus pandemic and we are still managing to maintain social distance with one another. This can be challenging for nonprofit organizations that rel
Getting to Know Your Donors Better
Whether you’re a new development director or have donors who quietly mail an annual donation to your organization without attending any events, you probably don’t know all of y
Increasing Your Digital Fundraising Presence in a COVID-19 World
As fundraisers, we tend to be social people. We get to know people over a cup of coffee and attend social events hosted by our volunteers and donors. COVID-19 has […]
Fundraising in Uncertain Times
The year 2020 has begun with some uncertainties impacting how we work, relax and spend our resources. The outbreak of the new coronavirus has led companies to restrict travel, indi
New Year, New Decade – Fundraising Trends in 2020
Charitable giving increased by over $147 billion from 2009–2019 (Lilly Family School of Philanthropy at Indiana University). As we begin a new year and decade, nonprofits will ne
Year-End Giving
The last quarter of the calendar year generates the most revenue for nonprofits. In fact, according to CauseVox, nonprofits receive 50% of their donations between October and Decem
