360 Storytelling Is Off and Running
It may be a shock to hear this next line, but The New York Times mailed a Google Cardboard headset to more than 1 million print subscribers of their Sunday paper. More than 600,00
The Noise Before Defeat
Mark Ritson, who regularly writes for Marketing Week, recently said, “If marketers want to be taken seriously they must end their preoccupation with tactics and tools and focus o
Out-of-Home Turns into Theatre
Retail is having a tough transition to the changing digital environment. Yet many brands are finding new ways to brand themselves in this new normal. Out-of-home (OOH) advertising
Video As An Evergreen Content Strategy
Evergreen content is continually relevant no matter when someone clicks on it or watches the video. It is simple, lasting and sustainable over a long period of time. The new web is
Flying Around the Web, then You Need a Landing Page
Landing pages in the pay-per-click (PPC) world are key to conversion success. Many organizations don’t like to have multiple landing pages, but the secret is in targeting the lan
Keywords for Robots and People
I’ve read that keywords are dead. Well, the individual “keyword” may be a little sick these days. One, singular keyword may not hold the significance it did with Google, but
The Modern Family
Last night, I heard several news talk-show hosts talk about “working families.” And that made me wonder, what is a “working” family? And even more import
This Headline will Make You Millions
We are in the age of “quick-glance journalism.” People will only view a website for a few seconds, 2 seconds for an email subject line, and a micro-second for a post. A
The 5-second Message
The media habits of Millennials and Gen Z will have a major impact on media. Most watch video to fill time or kill boredom (77%), but others are finding it is the best way to stay
Television Advertising and the Multitaskers
According to Deloitte’s Digital Democracy Survey, 90% of US consumers multitask while watching television. And it is not just the “young generation.” More than 5 in 6 Baby Bo
