The Big Data-Driven Persona Media Buy
For years, media outlets have conducted research to understand the psychographics of the audiences they sell. Psychographics are nuggets of information amid broad demographic inf
Top 6 Website Writing Tips
Web writing is a new art form. For communicators, the new way of writing is driven by the fact that people do not “read” websites, they “scan” websites. And for that reason
What Can We Learn from House Shopping?
Buying a home is usually the largest purchase a family will make. Search and digital ecosystem has played a key role in disrupting the home-buying journey. When buying the most e
Unforgettable Experiences Drive Millennials
There are really two incredible concepts in this blog post today. The first is research from Pandora that says Millennial listeners would rather spend their money on “exper
What Can Disney Teach Us About Journey Mapping?
You may have heard that one of the newest techniques to understand customer experience is to journey map the entire customer/donor/patient/member/student experience from the time t
1 Simple Way to Make Your Headline Sell Like Never Before
Some have called this the age of “quick-glance journalism.” People will only invest seconds in your website, blog, email and e-newsletter, so the quintessential tool be
What the Pope Knows About Marketing
Pope Francis is a marketing genius. While businesses around the US are still grappling with determining ROI on social media, the Pope is making headlines and becoming a viral sensa
The Hammer of Memorability
Some small marketers break through the clutter with dramatic effect because they realize one small but critical function of marketing. The marketing toolbox needs to include the ha
The Survey Says…
I often like to engage in micro surveys as I’m traveling (it’s a habit and I’m seeking help for this condition). On a recent trip to Chicago to attend the AAF Edge Effect con
Viewability and the 1-Second Ad
Have you heard about viewability? It’s a simple metric that tracks actual impressions that can be seen by users. For example: if an ad is at the bottom of the website and the pe
