Short and Sweet Web Writing Secrets
This is not going to be a long blog post because I’m writing about writing. And, if you talk too much about your writing, the writing gods will curse you forever. Web writing
How to Survey People. Hint, Don’t Knock on Their Door
As a strategy company, we do many online email surveys. And, I’m also the recipient of many email surveys. So I was particularly interested in research conducted by Accelerant Re
Contextual Awareness for Marketing
The proactive responsiveness of your mobile phone is called contextual awareness. This is manifested when your phone seems to know what word you are typing with just one or two
What Drives People to a Store to Buy?
More and more of retail is moving to online fulfillment. However, if you know what you want is at a store and it was the same price as online, would you rather buy it in a store?
Engaging Customers is Changing for Marketing and Sales
According to a study by the CMO Council and Pegasystems, marketing is changing with the times: the customer experience has so many more expectations than what typical sales and mar
Your Locations are not Convenient in the New Digital World
I just saw an ad that stated, “we have 5 convenient locations to serve you.” Unfortunately, the “convenience” is only enjoyed by the people who actually work there. As we s
Do Consumers See Digital Display Ads?
No one seems to question if the eyes drift to an ad in the newspaper or in a magazine. However, in the digital space there are so many theories about the new media. Why all the fus
Video Is the New Content Currency
Video is growing as the No. 1 content source. If you’re not developing your own video channel effort, then you will be broadcasting nothing but snow to tomorrow’s digital audie
Google Algorithm Changes, Again
Google makes changes to its algorithms all the time. Some are major announcements. Others are quiet, but from time to time, you may see your rankings change. These quiet changes a
The Digital Disrupter in Healthcare
All industry is being disrupted by the Internet. Yet healthcare organizations are finding that the world is changing fast in technology and patient information. Here are four criti
