Teens Love Music and TV
It’s funny, but when you think of a teen, you may only see — in your mind’s eye — a teen’s head looking down at a small screen. The research shows teens have a br
“Big Wedding or Small” the No. 1 News Story?
I know 2015 is fading from view, but I saw a new listing of top New York Times stories of 2015 and I just had to capture the thought. One of the advantages of digital newspapers is
Target’s Plaid-Out Strategy
You’ve seen football teams do black-out nights in their stadiums, but Target took a plaid-out approach for the 2015 holiday shopping season. Reports of how the plaid push ended h
How to Have a Digital Culture
We all want to transition to a more digital orientation in our businesses and organizations. For some, it requires a major investment of technology and staff. For others, it is mor
Take a Long Journey with Your Customer
Nearly 90 percent of marketers agree that a “deep understanding of their buying audience is critical to creating content,” so says a recent study by Akoonu. One of t
Copying, Modelling or Just Good Marketing?
Is it copying, is it modelling or is it just good marketing? That is the question when so much is being created and disseminated on the Internet. Some say we are producing and capt
The Iowa Caucuses Are Today
The Iowa Caucus is tonight. Many will be glad to see it go. I’ll be glad to have all the Iowa jokes end. It’s tough here in the winter, but that is a good first test of who our
Freaky Fast Bathroom Branding
In this long-tail, inbox-cluttered smartphone world, it is nice to see how some marketers are using alternative media to stand up and stand out from all the competition. Jimmy John
Email Open Rates Lowest During Highest Emailing Times
We all get too many emails. That is a fact all of us deal with: Inbox clutter is real and growing. An annual report by MailerMailer (Email Marketing Metrics Report) analyzes data
The Face on Facebook is Moving
There are now 8 million video views per day on Facebook. In just six months last year it doubled, and it is eight times what it was one year ago. The numbers show impressive growth