The Color(s) of the Year
This is the unisex year. Pantone has selected two colors in combination as the “color of the year” for 2016. The two colors in combination are Rose Quartz and Sereni
Lighting the Way to Better Marketing
I was struck by how bright the check out area appeared while I was checking out at a HyVee grocery store. LED lighting is allowing us to put lights in places never imagined, but
What Was In Your Mailbox over the Holidays?
We received a smattering of catalogs, but our mailbox seemed to be surprisingly much lighter this holiday season. Gallup conducted a perception study about American reactions to
Where is Pay TV Going?
I read a prediction by Matt Voda of OptiMine in Forbes.com. He said, “The arrival of virtual reality in 2016, combined with a major explosion of streaming and the death of th
Marketing Predictions for 2016
I’ve read through more prediction articles and blogs than I care to count. So I’ve condensed all reading about this new long-tail search, virtual-reality, predictive-an
Last Blog of the Year
I made a few predictions for the year and I thought I’d see how I did: Google has now made my responsive sites recommendation a requirement; My prediction of more platform si
Where Do Ad Blockers Turn to Communicate?
Ad blockers are advertising. Awkward.
What Really Is Relevant Content?
I appreciate digital programmatic advances as much as the next person, but I’m seeing more and more cracks in the quality of the content. You’ll hear digital gurus pont
Do You Have Any Spare Change?
When I go to Starbucks I pay with my phone. At the gas pump I use a credit card. At the grocery store I use a debit card. Soon, with Apple and Samsung Pay we will be using our sma
The Curse of Knowledge and Coffee Makers
We talk about user experience for websites, but we also need to focus on the experience of dealing with our marketing vehicles: Envelopes that will not open without ripping Lobby v
