Digital Advertising: ‘Tis the Season for Hyper Scrutiny of Ads
The pandemic, politics, social unrest, natural disasters — this has been a crazy year. We are spending more time than ever online, using computers, mobile devices and TVs. In res
Elements of a Successful Landing Page [Infographic]
A landing page is not just a place, it’s a philosophy. There are three keys to a successful landing page philosophy: It must match the searcher’s intent It must have a parallel
Top 2 Reasons Landing Pages Boost Your Conversion Rates
Before we dive in, I want to take a minute to define a landing page. In the purest sense, a landing page is where people “land” due to advertising (AdWords, emails, direct mail
7 Key Elements of Digital Video
Many marketers consider video the most effective type of digital content, and they’re right. Video is now seen as a full marketing funnel medium with the ability to reach beyond
