Building a Social Community
Brands are built by community. But how do you build a community for your brand on social media? Let’s take Instagram for example: This is a community. It’s inhabited by a Insta
Effective Photography in Advertising
I find it strangely ironic to use words to describe the importance of photography in advertising. With that in mind, I’ll keep this under the thousand-word allotment conventional
The Impact of Design on a Fundraising Campaign
When creating impactful designs that will compel donors to give, it’s vital to know your audience. The first step Amperage Fundraising Advisers undertakes with a new client is a
What’s Hot in Design Now
As Steve Jobs said, “Design is not just what it looks like and feels like. Design is how it works.” Design trends come and go. However, trends do not simply emerge for a year a
Video for Web
Video and Web development have become synonymous. As video has become a prominent force to attract and sustain the attention of consumers everywhere, the natural progression has be
The Importance of Having a Good Website
When I was asked to write a blog on this topic, my initial reaction was, “doesn’t everyone know how important a website is to business success?” After thinking about it, mayb
Essential Web Security: Staying Up-to-Date
We all know the Internet is a massive collection of sites with tons of content and functionality, and every website needs to be provided with website hosting and methods for makin
We’re all Mad in March
It’s March and you know what that means… Yes, that sport between football and baseball. This is the time of year when we sacrifice productivity at work, time with our family an
Opposites Attract: Traditional and Digital Media Work Together
They say opposites attract: peanut butter and jelly, Romeo and Juliet, traditional and digital marketing. The differences between traditional and digital marketing are simple: one
Partner Picks
In advertising, the Super Bowl is about more than two teams facing off on the football field. It’s about competing with the best and brightest of the industry to make the big