Reaching college-bound students is a process. To effectively market to college students, you first need to identify your target audience and create a persona. In fact, most institutions will have several personas: traditional students, transfers, non-credit students, adult learners, influencers and alumni. These audiences have different interests and spend time on different platforms which means your marketing strategy needs to pivot, depending on who you’re targeting.
Another thing to keep in mind is messaging and creative. Craft your message to each advertising platform and persona. Messaging for a 16-year-old high school student will look a lot different than for an adult learner.
Bottom line: When planning to market to college students the more targeted the messaging, the higher your chances of converting college bound prospects into students.
We at AMPERAGE Marketing & Fundraising have immersed ourselves in education marketing for over 40 years. Our high-ed specialists go beyond just providing marketing tactics — they’ll develop integrated marketing strategies and campaigns that help you connect with your prospective students and motivate them to act.