For today’s B2B marketers, content marketing is the way to go. An on-going content marketing strategy allows business to business industries the opportunity to continually communicate with their customers and prospects without selling. It’s an effective strategy to help build brand awareness of their unique products and services as well. But to work effectively, B2b marketers need to consistently be developing good quality content. This fresh content should inform, engage, and influence prospective customers to act resulting in a qualified leads sales team.
Creating quality content of value to prospective customers centers around building a relevant keyword list and utilizing these keywords in content marketing components. Some of the most popular components are blog posts, social shares, and emails. Other forms of content marketing Google likes include “how to” and storytelling videos, case studies, infographics, and webinars. Blogs especially help increase traffic to websites. Google is looking for fresh content to index. With an on-going blog series about a specific topic, Google crawlers start identifying areas of expertise. When people go to Google, they are looking for answers to their questions. B2B marketers should develop content around providing answers to those questions. The goal is to educate with valuable and compelling content. This helps to build trust with your customers and tells Google you are an expertise in your field all resulting in a higher rank on Google, ideally on page one. Content marketing is an effective and powerful lead generator for B2B’s in today’s digital world.