CONTENT SOLUTIONS
Our Content Strategists Shape the Way People Think & Feel About Your Brand
AMPERAGE is an agency of gifted storytellers. Our content strategists play a vital role in building your brand persona and your online search visibility. Well-crafted content can inspire, educate, and persuade audiences to engage and interact with your brand. But to do content well in service to your brand and marketing goals takes experience, a strategic mindset and a liberal application of creative spark.
Our design, video and writing teams want to tell great stories — in particular, your brand story. With a keen eye for detail and an unwavering commitment to quality, AMPERAGE content strategists understand the importance of creating content that is not only informative but also entertaining.
And as strategic thinkers and creators, we always consider your marketing goals and the needs of your audiences. We tailor your content to different target markets and different platforms, informed by our deep understanding of the nuances of tone, style and voice.
We’ve spent years honing our craft. Tap into our broad and deep experience in multiple content formats:
- Advertising
- Art direction
- Blogs
- Collateral design and copy
- Commercials
- Concepts
- Logos
- Long- and short-form video
- Newsletters
- News-style articles
- Press releases
- Scripting and storyboards
- Social media
- Web design and copy
As part of the team collaborating with you, our content creators build the bridge between your marketing strategy and execution. We bring your message to life through creativity, great design, words, images and video — that together tell an authentic, humanized story to connect your brand, services and products with your target audiences.
In other words, we give your “why” a voice and help it create emotion, spark curiosity and inspire action.
Frequently Asked Questions
TV Ads vs. OTT Ads
TV advertising remains a strong ad medium for today’s advertisers. TV viewership has always been high, and it’s especially now with the COVID pandemic. However, with the current shift in viewership to online-connected devices, Over The Top ads (OTT) are dominating the media buying landscape. Television viewing encompasses whoever presses the TV button. With TV we target by geography, gender and age. When it comes to OTT viewing, every impression is directed to a targeted individual. With OTT we can target specific audience segments, income, zip code, education, ethnicity and on and on. Unlike broadcast TV, OTT can be tracked and measured. When building your next media plan a mix of both traditional TV advertising and OTT ads should be considered.
SEO (search engine optimization) vs PPC (pay-per-click) ads? Both search engine marketing strategies share the same goal: increasing visibility in search engines, either by getting free organic search traffic to your website through an ongoing SEO strategy or paid traffic through online advertising on Google or Facebook and other social platforms where an advertiser pays every time someone clicks on the ad.
Investing in an organic SEO strategy vs running a PPC campaign really depends on your overall marketing goals and your budget. If you want to drive traffic to your website fast for a marketing campaign, you might consider investing in a paid online media campaign with Google Ads or social media ads. The main benefit of running a PPC campaign is your website appears first on the search engine result page (SERP). This top ranking allows for increased brand awareness of your product or service before the user scrolls to see other search results on the page.
However, when your paid ad campaign ends your brand is out of sight. With a well-executed on-going organic SEO strategy your target audience will have access to your brand 24 hours per day, 7 days a week. This helps build trust and brand authority for your product or service, an important SEO ranking factor. Google favors websites that demonstrate expertise and authority on a subject. And once you start ranking on Google, you’ll get free traffic to your website if your content continues to match the user search intent.
The optimal scenario is investing in both SEO and PPC. Both marketing strategies work best when supporting each other to help achieve your marketing goals.
Digital marketing is the placement of text, images, or video advertising messages on digital platforms to reach the right audience at the right time. It is also referred to as online advertising, online marketing, SEM (Search Engine Marketing), digital media, PPC (pay-per-click) and programmatic (pay per 1,000 impressions). With an online advertising strategy, you’ll drive more traffic to your website which results in more conversions, more leads, and ultimately more revenue.
Why invest in digital media?
- It’s more cost-effective than traditional media
- It’s affordable for small to large businesses
- It helps increase awareness of your product or service
- It allows for precise target marketing
- It reaches customers at all stages of their buying journey
- It’s measurable
- It’s flexible
What are digital marketing platforms?
Digital platforms can be divided into four categories: social, knowledge, media sharing and service-oriented. Examples of these marketing platforms are:
- Social – Facebook, Instagram, Twitter
- Knowledge – Reddit, Quora
- Media sharing – YouTube, TikTok, Snapchat
- Service-oriented – Home Advisor, Angi (formerly Angie’s List)
How do we know which digital marketing platform to use?
Determining which digital platform to use is dependent on the purpose of the digital ad campaign. These include building brand awareness and securing conversions such as filling out a form, watching a video, downloading a PDF, or even making a purchase. Defining your marketing goals is the first step to executing a successful digital ad campaign. As a certified Google partner, let our team of digital media specialists at AMPERAGE help you decide which platform to use and guide you through the planning and buying process.
