The Last Blog of 2019
When I pull my analytics, I can see that holidays and holiday weeks have the lowest (to no) readership. The numbers go from around 1,000 readers per blog to a blip or hashtag. So I end the blog before the guy in the red suit starts to fly and the New Year’s baby starts to crawl.
Have a great holiday season. I’ll see you on the other side of 2020. It looks to be another<img data-attachment-id="2668" data-permalink="https://iowaadguy.wordpress.com/2012/12/10/christmas-is-only-15-days-away/db102709001-3/" data-orig-file="https://iowaadguy.files.wordpress.com/2012/10/istock_000010964034small1.jpg" data-orig-size="693,693" data-comments-opened="1" data-image-meta="{"aperture":"11","credit":"Dieter Spears","camera":"Canon EOS 5D Mark II","caption":"[url=http://www.istockphoto.com/my_lightbox_contents.php lightboxID=3063803][img]http://www.inhauscreative.com/istock/santabutton.jpg[/img][/url]nnStudio image of Santa Claus SmilingnnClick above image to go to a collection of High Resolution Santa Claus ImagesnnImage by u00a9 2000-2009 Dieter Spears | Inhaus Creative for Istockphoto.com","created_timestamp":"1256653172","copyright":"This image is property of Inhaus Creative. u00a91999-2009 All Rights Reserved","focal_length":"46","iso":"100","shutter_speed":"0.008","title":"DB102709001"}" data-image-title="DB102709001" data-image-description="
[url=http://www.istockphoto.com/my_lightbox_contents.php lightboxID=3063803][img]http://www.inhauscreative.com/istock/santabutton.jpg[/img][/url]
Studio image of Santa Claus Smiling
Click above image to go to a collection of High Resolution Santa Claus Images
Image by © 2000-2009 Dieter Spears | Inhaus Creative for Istockphoto.com
” data-medium-file=”https://iowaadguy.files.wordpress.com/2012/10/istock_000010964034small1.jpg?w=300″ data-large-file=”https://iowaadguy.files.wordpress.com/2012/10/istock_000010964034small1.jpg?w=500″ class=” wp-image-2668 alignright” src=”https://iowaadguy.files.wordpress.com/2012/10/istock_000010964034small1.jpg?w=450&h=450″ alt=”DB102709001″ width=”450″ height=”450″ srcset=”https://iowaadguy.files.wordpress.com/2012/10/istock_000010964034small1.jpg?w=450&h=450 450w, https://iowaadguy.files.wordpress.com/2012/10/istock_000010964034small1.jpg?w=150&h=150 150w, https://iowaadguy.files.wordpress.com/2012/10/istock_000010964034small1.jpg?w=300&h=300 300w, https://iowaadguy.files.wordpress.com/2012/10/istock_000010964034small1.jpg 693w” sizes=”(max-width: 450px) 100vw, 450px” /> wild ride in marketing disruption and innovation. Ho-ho-ho!
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle.
After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant.
He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.”
Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.”
One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College.
Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board.
Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.