We’ve all heard the saying, “Just because you can do it, doesn’t mean you should.” This is a simple blog on pop-ups and clutter on websites.
With all this mess, I can’t even remember why I clicked on this page.
Many times when I find an article that is interesting to read, seconds after I read a few words, the screen is interrupted with a pop-up. “Subscribe now. Donate now. Buy now.”
I realize that many of these websites are just click-farms with little thought given to the sustainability of me as a regular user. But with a site that lives and dies by return visitors, how could I possibly know if I want to subscribe, donate, book a ticket, now or any time in the future? I’ve only had an infinitesimal taste of your content.
It reminds me of the sales clerk that immediately runs over to you and asks if you need help. Then, after you’ve been looking for a little while, you can’t find the sales clerk when you really need help. Again, put the customer, donor, stakeholder or patient first. What do they need and want?
Long live user experience.