The Greater Wausau Chamber of Commerce needed to develop a robust talent recruitment website that served as a valuable resource for businesses needing to attract and retain talent, and for locals and visitors seeking events, outdoor recreation, arts and cultural activities available in the greater Wausau area. Further, the website was designed to help put the area on the global map by promoting the abundance of unique natural resources available to position the area as an extreme sports mecca.
Using the theme “Greater Wausau. Elevate Your Life… Naturally,” AMPERAGE Marketing & Fundraising built an engaging and interactive website that highlights the area’s assets. The site showcases images and videos of individuals and families working and enjoying life to the fullest in the Greater Wausau region and offers a wealth of aggregated information to help people find local jobs, housing, schools, events and recreational opportunities. An Instagram feed on the homepage shows images posted to the social media platform containing the hashtag #elevatenaturally to authentically highlight ways residents are naturally elevating their lives.