With a feasibility study completed, remodeling plans and a budget finalized, Tanager and AMPERAGE began the next steps to recruit a volunteer leadership team, develop materials and identify prospects. Tanager had already secured a $1.5 million challenge grant from The Hall-Perrine Foundation, which paved the way to encourage others to give. Additionally, with early leadership asks, the community had given $3.8 million already before February 2016 when Tanager launched the “Soaring Beyond” public campaign to raise $6.5 million.
Shortly after the public campaign launched in February, Tanager and AMPERAGE conducted various tactics to raise the remaining sum. From direct mail, phone-a-thons and various events, the connectedness and strategy led the campaign to reach its goal by December 2016, just 10 months after its public launch.