Robin brings both an academic and advertising account services background to her role as marketing & research strategist. Her expertise advancing client brands includes brand identity, differentiation, target audiences, competition, marketing strategy and campaign deployment. Her familiarity with data analytics, research methodologies and metrics combined are ideally suited to creating inspiring and goal-oriented marketing communications plans for clients.
Robin takes her unofficial role of bookworm and cat lady very seriously. In one recent year, she read 150 books in a state-wide reading challenge. We’re all grateful that Robin has far more books than cats.
Robin moves the needle by giving clients a data-based understanding of who they are, what they offer, who their audiences really are and how best to connect with them.