The New/Old Brand Journalist
I have a degree in journalism from a major university, but other than a few newspaper stringer stories, I’ve never been a practicing “real” journalist. I’ve mostly operated
People Just Want the Information
What do people want from advertising? Today the once distinct line between advertising and editorial is blurring, so no matter what kind of “ad” you are constructing, remember
A Small-Scale Approach to Special Events
Many organizations had to cancel special events in 2020 as a precaution during the height of the coronavirus pandemic. Those same organizations may have already canceled fundraisin
AM Radio Is Becoming Static
I have not thought much about AM radio since I signed on with SiriusXM. There just is no programming for me on AM radio. Yet, a story about AM radio stopped me in my tracks: The he
“Business Videos Should Be Longer,” Said No One Who Watches Business Videos
We all know video is the king of content creation. Video is driving more and more of internet engagement and interest. Unfortunately, the people producing B-2-B videos did no
Everyone Uses the Internet. Right?
I think we’ve all said at one time or another, “Everyone uses the internet.” You would be partially right — like so many broad, unsubstantiated statements. The pandemic has
Is the Car Sales Business Driving Toward Disruption?
I bought a new, used car and I have to say, I was disappointed. I haven’t purchased a car at a dealership for more than eight years, and not a lot has changed. So that had me
2021 Charitable Tax Benefits
In 2020, tax benefits for charitable giving were established to encourage individuals to continue to support charities during the coronavirus pandemic. These charitable tax benefit
Correlation vs. Causation in the Digital World
I’m not sure if it was a psychology, sociology or journalism ethics class when I was introduced to the correlation vs. causation conundrum we all face. During this pandemic,
Do Cows Like To Be Branded?
When you stop and think about our brand-saturated world, it can make your head hurt. It is estimated that we see 5,000 brand messages a day. (And who has time to count that many?)
