Is it Time to Update Your Strategic Plan?
One thing we’ve learned from 2020 is that we need to be flexible in an ever-changing world. Goals and initiatives set a year or so ago may no longer be […]
This Is a Thank-You Post
Thank you for reading this blog. I appreciate your attention and your feedback. I hope it is worth your valuable time. Second, I’d like to thank our proofing department. You
The Pandemic Parade
Thanksgiving is not canceled, but you know, these are crazy times. In the past 90 years, nothing has stopped the Macy’s Thanksgiving Day Parade in its tracks except for COVID-19.
Budget Marketing Dollars for Results Not Numbers
The Small Business Administration (SBA) recommends spending 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sale
OTT is Steadily Growing
Slowly, but steadily, OTT is taking over as a leading TV content delivery option for advertisers. OTT stands for “Over The Top,” as in over the top of the cable box, by
Sick of Politics? What Can We Learn From Political Media Buying?
You could probably tell from your own viewership and search that four billion more dollars were spent this political season than 4 years ago. These are mind-numbing numbers to thin
For Data Junkies Like Me, a Lot Happens in a Minute
What happens during COVID-19 in a minute? For many of us, after more than 200 days since a national pandemic was declared, it’s staring at a wall at home hoping for some huma
How Much Should You Spend on Digital Video?
We all know that video is growing rapidly as a way to reach, educate and influence target audiences and stakeholders. How much should you invest in your digital video? The quick an
Is It Time to Influence the Influencers?
We all want quick-fix solutions, but the simple truth is that it is impossible to lose significant weight, get substantially healthier or get in shape with a one-time easy button.
Is a Development Audit in Your Future?
This year has posed many challenges for nonprofits, from the inability to host in-person events such as galas and golf outings, to the inability to meet with donors face-to-face to
