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Fundraising

The Resurgence of Direct Mail

Last month, we shared how creativity and flexibility helped many AMPERAGE clients continue to raise funds last year in spite of Covid-19 and other global concerns. In this Fundrais

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By Melissa Pence, CFRE
April 15, 2021
0 Comments
One-Minute Marketer

Time Is But a Stream I Go a-Fishing In

My apologies to Henry David Thoreau, but this seems appropriate as more of us are fishing in streams of content, spending time trying to find a good show or movie to watch. And you

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By Mark Mathis
April 15, 2021
Slime Cannons for NFL Game
One-Minute Marketer

It Doesn’t Feel Like Football Season, But the Big Negotiation Game Is on TV

You may have missed last season’s NFL playoff game on Nickelodeon. It was between the New Orleans Saints and the Chicago Bears. It featured slime-filled graphics on the field wh

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By Mark Mathis
April 12, 2021
With Ben Z Top of Mind, Alphas Are Just Entering the Public Consciousness
One-Minute Marketer

What Do You Know About Generation Alpha?

After boomers and millennials, the generational names are getting less descriptive and certainly less original. It seems like it is a race to see who can name the next generation t

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By Mark Mathis
April 8, 2021
Baurdi Video to Mark
One-Minute Marketer

The Baurdi Customer Service Experience

We are all quick to point out that a poor customer service experience kills branding, but here is a good experience that just blew me away in its simplicity and personalization. I

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By Mark Mathis
April 5, 2021
Rear view of man with note on his back that says "Kick Me"
One-Minute Marketer

Imagine If You Had to Give a 100-Day Press Conference on Your Accomplishments

Today is April Fools Day. Sorry, no jokes. The only joke about right now is that an infinitesimal amount of people are still working on their New Year’s resolutions. Plus, this i

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By Mark Mathis
April 1, 2021
Fundraising

The Results Are In — 2020 Fundraising Outcomes Strong

As the first quarter of 2021 comes to a close, many philanthropy resources are reporting that nonprofit fundraising for 2020 finished ahead of the previous year. At AMPERAGE Market

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By Melissa Pence, CFRE
March 29, 2021
0 Comments
One-Minute Marketer

AmazonSmile Made Me Smile with its POP

Some days I just hate the consulting industry. I was going to start this blog with an endorsement about Amazon Smile program, but after reading all the haters, I’m just not s

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By Mark Mathis
March 29, 2021
Blinkist Website
One-Minute Marketer

This Blog May Bore You

There is always more to read, so I don’t get bored often. But an article in the New York Times (one of three newspapers to read) titled “The Boredom Economy” caug

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By Mark Mathis
March 25, 2021
All of the Companies Disney Owns (Infographic)
One-Minute Marketer

A New Era Begins in Your Living Room

I don’t think it would surprise you to know that Walt Disney Co. has many entertainment channels, from ABC broadcast television to Marvel, from Lucasfilm to ESPN. Here is a simpl

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By Mark Mathis
March 22, 2021

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