Amplify Your Discoverability
Now more than ever, business gets done in the digital ecosystem. To connect with potential customers, your business must show up on search engine results pages SERP’s. Organic SEO or search engine optimization is a proven lead generator, and AMPERAGE’s SEO solutions are proven tactical processes for getting measurable results for your webpages.
Using specific strategies and tactics, Organic SEO increases website traffic by sending the right signals to search engines. That’s why SEO should drive not only your web strategy, but your overall digital marketing strategy.
Understanding SEO can be daunting. Our SEO specialists are masters of the long-game techniques and tactics that will move the needle for your business. We make your website more efficient and responsive with optimized content and infrastructure. So you get more quality leads that lead to more sales.
On-page, off-page & local Organic SEO
Keyword research & selection
Technical website audit & fixes
Post-optimization monitoring & analysis
Is Organic SEO Worth It?
Frequently Asked Questions
Blogging benefits businesses large and small by increasing visibility. Every blog post on your website represents another opportunity to elevate your keywords, turn up in search results and earn organic traffic to your site. Plus, blogging is a flexible medium where your brand personality can have the spotlight. Website content is generally practical and to the point, but Google loves fresh content. In a blog, you can discuss your products and services in more depth, share insights or even opinions about industry trends and further establish expertise and authority — elements that benefit organic SEO. Blogging is also an important part of any social media strategy. Sharing blogs on Facebook, Twitter, LinkedIn and other platforms helps expand your website presence and increase visibility of your brand. The benefits of blogging are huge. To evolve your content marketing strategy, call AMPERAGE.
SEO (search engine optimization) vs PPC (pay-per-click) ads? Both search engine marketing strategies share the same goal: increasing visibility in search engines, either by getting free organic search traffic to your website through an ongoing SEO strategy or paid traffic through online advertising on Google or Facebook and other social platforms where an advertiser pays every time someone clicks on the ad.
Investing in an organic SEO strategy vs running a PPC campaign really depends on your overall marketing goals and your budget. If you want to drive traffic to your website fast for a marketing campaign, you might consider investing in a paid online media campaign with Google Ads or social media ads. The main benefit of running a PPC campaign is your website appears first on the search engine result page (SERP). This top ranking allows for increased brand awareness of your product or service before the user scrolls to see other search results on the page.
However, when your paid ad campaign ends your brand is out of sight. With a well-executed on-going organic SEO strategy your target audience will have access to your brand 24 hours per day, 7 days a week. This helps build trust and brand authority for your product or service, an important SEO ranking factor. Google favors websites that demonstrate expertise and authority on a subject. And once you start ranking on Google, you’ll get free traffic to your website if your content continues to match the user search intent.
The optimal scenario is investing in both SEO and PPC. Both marketing strategies work best when supporting each other to help achieve your marketing goals.