What are the Benefits of Blogging?
Blogging benefits businesses large and small by increasing visibility. Every blog post on your website represents another opportunity to elevate your keywords, turn up in search results and earn organic traffic to your site. Plus, blogging is a flexible medium where your brand personality can have the spotlight. Website content is generally practical and to the point, but Google loves fresh content. In a blog, you can discuss your products and services in more depth, share insights or even opinions about industry trends and further establish expertise and authority — elements that benefit organic SEO. Blogging is also an important part of any social media strategy. Sharing blogs on Facebook, Twitter, LinkedIn and other platforms helps expand your website presence and increase visibility of your brand. The benefits of blogging are huge. To evolve your content marketing strategy, call AMPERAGE.