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December 2020

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Growing Pile of Coins
Fundraising

Donor Incentives to Give in 2020

In December, many nonprofit organizations benefit from donors’ year-end contributions. Even during a pandemic year, opportunities have been created in 2020 to encourage donors to

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By Justin Tolan, CFRE
December 17, 2020
Happy Holidays made with Christmas lights at a tropical beach
One-Minute Marketer

Happy Holidays

Blog reading really drops off starting today. So from my family to yours — happy holidays. Thank you for reading. I’ll see you next year. Please let 2021 bring fewer catast

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By Mark Mathis
December 17, 2020
12th Birthday
One-Minute Marketer

Heading into Year 12

My blog is becoming a teenager. Starting in 2021, the blog is 12 years old. Nearly 1,100 blogs later, the journey seems to just be starting. New technologies are changing how we co

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By Mark Mathis
December 14, 2020
The Traits That B2B Buyers Value in Salespeople Chart
One-Minute Marketer

Tomorrow Is National Salesperson Day

One of the questions I ask people in interviews about working in an advertising, public relations, marketing and fundraising agency is: Do you like sales? If you don’t, then

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By Mark Mathis
December 10, 2020
QR Code on TV
One-Minute Marketer

The Macy’s Thanksgiving Parade Is a Big Hit with a New QR Code

The COVID-19 version of the Macy’s Thanksgiving Day Parade is a hit. More than 20 million people tuned into the show, according to Nielsen. Even though much of it was taped b

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By Mark Mathis
December 7, 2020
One-Minute Marketer

Are You Going to do Some Holiday Shopping at the Grocery Store?

According to CNN, “select” Hy-Vee grocery stores and shoe retailer DSW have teamed up to open mini shoe stores inside the grocery store. I had seen shoes for sale at a Hy-Vee n

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By Mark Mathis
December 3, 2020

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