Donor Incentives to Give in 2020
In December, many nonprofit organizations benefit from donors’ year-end contributions. Even during a pandemic year, opportunities have been created in 2020 to encourage donors to
Happy Holidays
Blog reading really drops off starting today. So from my family to yours — happy holidays. Thank you for reading. I’ll see you next year. Please let 2021 bring fewer catast
Heading into Year 12
My blog is becoming a teenager. Starting in 2021, the blog is 12 years old. Nearly 1,100 blogs later, the journey seems to just be starting. New technologies are changing how we co
Tomorrow Is National Salesperson Day
One of the questions I ask people in interviews about working in an advertising, public relations, marketing and fundraising agency is: Do you like sales? If you don’t, then
The Macy’s Thanksgiving Parade Is a Big Hit with a New QR Code
The COVID-19 version of the Macy’s Thanksgiving Day Parade is a hit. More than 20 million people tuned into the show, according to Nielsen. Even though much of it was taped b
Are You Going to do Some Holiday Shopping at the Grocery Store?
According to CNN, “select” Hy-Vee grocery stores and shoe retailer DSW have teamed up to open mini shoe stores inside the grocery store. I had seen shoes for sale at a Hy-Vee n
Is it Time to Update Your Strategic Plan?
One thing we’ve learned from 2020 is that we need to be flexible in an ever-changing world. Goals and initiatives set a year or so ago may no longer be relevant as your organizat
This Is a Thank-You Post
Thank you for reading this blog. I appreciate your attention and your feedback. I hope it is worth your valuable time. Second, I’d like to thank our proofing department. You
The Pandemic Parade
Thanksgiving is not canceled, but you know, these are crazy times. In the past 90 years, nothing has stopped the Macy’s Thanksgiving Day Parade in its tracks except for COVID-19.
Budget Marketing Dollars for Results Not Numbers
The Small Business Administration (SBA) recommends spending 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sale
