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December 2020

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Growing Pile of Coins
Fundraising

Donor Incentives to Give in 2020

In December, many nonprofit organizations benefit from donors’ year-end contributions. Even during a pandemic year, opportunities have been created in 2020 to encourage donors to

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By Justin Tolan, CFRE
December 17, 2020
Happy Holidays made with Christmas lights at a tropical beach
One-Minute Marketer

Happy Holidays

Blog reading really drops off starting today. So from my family to yours — happy holidays. Thank you for reading. I’ll see you next year. Please let 2021 bring fewer catast

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By Mark Mathis
December 17, 2020
12th Birthday
One-Minute Marketer

Heading into Year 12

My blog is becoming a teenager. Starting in 2021, the blog is 12 years old. Nearly 1,100 blogs later, the journey seems to just be starting. New technologies are changing how we co

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By Mark Mathis
December 14, 2020
The Traits That B2B Buyers Value in Salespeople Chart
One-Minute Marketer

Tomorrow Is National Salesperson Day

One of the questions I ask people in interviews about working in an advertising, public relations, marketing and fundraising agency is: Do you like sales? If you don’t, then

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By Mark Mathis
December 10, 2020
QR Code on TV
One-Minute Marketer

The Macy’s Thanksgiving Parade Is a Big Hit with a New QR Code

The COVID-19 version of the Macy’s Thanksgiving Day Parade is a hit. More than 20 million people tuned into the show, according to Nielsen. Even though much of it was taped b

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By Mark Mathis
December 7, 2020
One-Minute Marketer

Are You Going to do Some Holiday Shopping at the Grocery Store?

According to CNN, “select” Hy-Vee grocery stores and shoe retailer DSW have teamed up to open mini shoe stores inside the grocery store. I had seen shoes for sale at a Hy-Vee n

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By Mark Mathis
December 3, 2020
Fundraising

Is it Time to Update Your Strategic Plan?

One thing we’ve learned from 2020 is that we need to be flexible in an ever-changing world. Goals and initiatives set a year or so ago may no longer be […]

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By Melissa Pence, CFRE
November 19, 2020
One-Minute Marketer

This Is a Thank-You Post

Thank you for reading this blog. I appreciate your attention and your feedback. I hope it is worth your valuable time. Second, I’d like to thank our proofing department. You

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By Mark Mathis
November 19, 2020
One-Minute Marketer

The Pandemic Parade

Thanksgiving is not canceled, but you know, these are crazy times. In the past 90 years, nothing has stopped the Macy’s Thanksgiving Day Parade in its tracks except for COVID-19.

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By Mark Mathis
November 16, 2020
One-Minute Marketer

Budget Marketing Dollars for Results Not Numbers

The Small Business Administration (SBA) recommends spending 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sale

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By Mark Mathis
November 12, 2020

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