What Are You Streaming?
I love binge-watching shows. I was hooked, like a drug, with “Breaking Bad,” “The Wire” and “Game of Thrones.” Now, my favorites are “Bosc
Digital Advertising: ‘Tis the Season for Hyper Scrutiny of Ads
The pandemic, politics, social unrest, natural disasters — this has been a crazy year. We are spending more time than ever online, using computers, mobile devices and TVs. In res
Mistakes Happen
Yes, in the communications business, mistakes happen: typos, inadvertent images attached, wrong files sent to printers, posts sent prematurely. It goes on and on. This email surpri
Understanding SEO is Both Mysterious & Magical
Quick, what’s the most popular Halloween candy? Instantaneously, Google served me the answer showing a listing from a USA Today poll results (October 2019). Reese’s Peanut
PDFs Unfit for Human Consumption
This headline is from the nngroup.com (nn/g). For 20 years nn/g has been following the friendly little PDF around the web, and nn/g believes they are not “fit for human consu
In a COVID-19 World, the Most Important Content Improvement
Prior to, during and I’m sure after COVID-19, we’ll still be talking content. Marketing Charts published this information from before COVID-19 (which I hate to share an
The Last Gray Straw on Demographics
I read too many marketing and advertising magazines, and they are making me scream. They are missing the bull’s-eye by a mile. There is a huge demographic shift in American c
What Ages Play Video Games?
When you say video games, what age of user immediately pops in your mind’s eye? A male kid right? Not so fast my friend (quoting Coach Lee Corso, 85): Take a look at this c
Content that Converts
We all know that in this COVID-19 world, we should be focused on compassion rather than conversions — everyone is watching how we handle the crisis. At the same time, you don&#
Listen to These Podcasting Numbers
I know: When am I going to turn this blog into a podcast? After 11 years, I’m thinking the same thing. During COVID-19, podcasting has grown even though streaming also has bl
