Is it Time to Update Your Strategic Plan?
One thing we’ve learned from 2020 is that we need to be flexible in an ever-changing world. Goals and initiatives set a year or so ago may no longer be relevant as your organization has had to adapt services, seek new funding sources and redefine staff and volunteer capacity. In such cases, you may have to change your organization’s outlook and revise your strategic plan.
Before jumping ahead to gather staff and board members for a virtual strategic planning retreat over Zoom, consider these steps.
- Conduct a needs assessment. Community needs have shifted as a result of the COVID-19 pandemic, economic uncertainty, equality unrest and environmental disasters. What services within your organization have been impacted and how are you serving the community in new ways? Do you have the infrastructure to transition programs through new service delivery? Has your clientele changed due to services provided?
- Review your latest year of funding sources. Even if a vaccine is close on the horizon, it will take a while for our social patterns to change. A gala that was postponed in 2020 may not yet be likely to occur at the same capacity in 2021. Did you need to increase your direct mail or digital fundraising tactics? If so, how is that reflected in your current strategic plan?
- Evaluate your marketing strategies. Methods for reaching your constituents and donors in the past may be different today. Do you need to focus more on digital marketing tactics rather than guerrilla marketing techniques? Do you need to create branded items to accommodate our current lifestyles such as face masks instead of canvas tote bags?
- Examine your staff and volunteer structures. What worked in 2019 may not be as efficient of a structure today. Do roles have to shift or be adjusted to new services provided? Are new skill sets and knowledge required to deliver online programs or a line of service to more constituents?
If your organization has experienced large shifts in these areas, it may be time to update your strategic plan. To learn more or to receive a proposal for strategic plan consultation contact AMPERAGE Marketing & Fundraising at firstname.lastname@example.org.