AMPERAGE Marketing & Fundraising

FundraisingIs it Time to Update Your Strategic Plan?

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Is it Time to Update Your Strategic Plan?

StategyOne thing we’ve learned from 2020 is that we need to be flexible in an ever-changing world. Goals and initiatives set a year or so ago may no longer be relevant as your organization has had to adapt services, seek new funding sources and redefine staff and volunteer capacity. In such cases, you may have to change your organization’s outlook and revise your strategic plan.


Before jumping ahead to gather staff and board members for a virtual strategic planning retreat over Zoom, consider these steps.

  1. Conduct a needs assessment. Community needs have shifted as a result of the COVID-19 pandemic, economic uncertainty, equality unrest and environmental disasters. What services within your organization have been impacted and how are you serving the community in new ways? Do you have the infrastructure to transition programs through new service delivery? Has your clientele changed due to services provided?
  2. Review your latest year of funding sources. Even if a vaccine is close on the horizon, it will take a while for our social patterns to change. A gala that was postponed in 2020 may not yet be likely to occur at the same capacity in 2021. Did you need to increase your direct mail or digital fundraising tactics? If so, how is that reflected in your current strategic plan?
  3. Evaluate your marketing strategies. Methods for reaching your constituents and donors in the past may be different today. Do you need to focus more on digital marketing tactics rather than guerrilla marketing techniques? Do you need to create branded items to accommodate our current lifestyles such as face masks instead of canvas tote bags?
  4. Examine your staff and volunteer structures. What worked in 2019 may not be as efficient of a structure today. Do roles have to shift or be adjusted to new services provided? Are new skill sets and knowledge required to deliver online programs or a line of service to more constituents?

If your organization has experienced large shifts in these areas, it may be time to update your strategic plan. To learn more or to receive a proposal for strategic plan consultation contact AMPERAGE Marketing & Fundraising at

Written by:

When Justin and AMPERAGE first met, Justin was one of the agency’s clients. Now, as a fundraising consultant on the other side of the table, Justin helps AMPERAGE’s nonprofit clients get results.

Renowned for not being too pushy because he’s worked in the fundraising trenches himself, Justin relates to, listens to and understands clients’ unique needs. A Certified Fund Raising Executive (CFRE), Justin has long-established relationships with foundations and corporate funders and knows the ins and outs of running a successful fundraising campaign.

A journalism graduate of the University of Iowa, Justin began his career in Germany as an intern with Stars and Stripes newspaper for the armed forces. Upon his return stateside, he worked as sports editor for the Ottumwa Courier.

He charted a new career course with a communications position at Lutheran Mutual/Century Life of America (now CUNA Mutual) insurance company and then a public relations and fundraising position with — before ultimately joining AMPERAGE.

Justin has been a writer throughout his career and is a contributing author to two books: “Successful Capital Campaigns: From Start to Finish” and “Nonprofit Consulting Playbook: Winning Strategies from 25 Leaders in the Field.”

His is a member and past president of the Association of Fundraising Professionals-Eastern Iowa Chapter, which honored Justin as 2015 Outstanding Fundraising Professional. He is also a member of the Eastern Iowa Planned Giving Council.

Justin is also active in the community through organizations such as Big Brothers Big Sisters, Junior Achievement and Waverly-Shell Rock United Way.

As an avid Chicago Cubs fan, Justin’s favorite holiday is opening day of the Major League Baseball season. That may explain his collection of old baseball cards and why he can name the entire 1965 team roster of the Minnesota Twins.

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