This Is My Birthday Week
Starbucks knows it’s my birthday, and I get a free drink. I love that Starbucks knows it is my birthday and rewards me. It is a way to connect with me in a personal way. I pr
In Honor of Martin Luther King Jr.
“I have a dream” will live forever more.
Where Did You Buy Your Nike Clothing?
If you are an average U.S. citizen, it is likely you own something with a Nike logo on it. Self-reported medium- to high-income people are more than 50% likely to own Nike products
You Could Get Advertisers for Your Podcast
We’ve advocated that podcasts are a great vehicle to get timely and interesting content out to your stakeholders. But what if your podcast could pay for itself? Now that is s
Navigating the Web when You’re Foraging for Information
The coronavirus put a major crimp into the leisure activity of “window shopping.” The internet had already stymied casual shopping without purpose (except for a little
What will 2021 Bring in Marketing
We’ve all anticipated the end of 2020. We know that COVID-19 will not magically disappear on January 1, 2021. But we know a vaccine will potentially be widely available which sho
Happy Holidays
Blog reading really drops off starting today. So from my family to yours — happy holidays. Thank you for reading. I’ll see you next year. Please let 2021 bring fewer catast
Heading into Year 12
My blog is becoming a teenager. Starting in 2021, the blog is 12 years old. Nearly 1,100 blogs later, the journey seems to just be starting. New technologies are changing how we co
Tomorrow Is National Salesperson Day
One of the questions I ask people in interviews about working in an advertising, public relations, marketing and fundraising agency is: Do you like sales? If you don’t, then
The Macy’s Thanksgiving Parade Is a Big Hit with a New QR Code
The COVID-19 version of the Macy’s Thanksgiving Day Parade is a hit. More than 20 million people tuned into the show, according to Nielsen. Even though much of it was taped b
