Don’t Modernize the Brand Out of Your Logo
There is a spate of logo remodels going on across the country. And rightfully so: Many logos just don’t work in an internet environment like mobile or on an app. One company
Time Is But a Stream I Go a-Fishing In
My apologies to Henry David Thoreau, but this seems appropriate as more of us are fishing in streams of content, spending time trying to find a good show or movie to watch. And you
It Doesn’t Feel Like Football Season, But the Big Negotiation Game Is on TV
You may have missed last season’s NFL playoff game on Nickelodeon. It was between the New Orleans Saints and the Chicago Bears. It featured slime-filled graphics on the field wh
What Do You Know About Generation Alpha?
After boomers and millennials, the generational names are getting less descriptive and certainly less original. It seems like it is a race to see who can name the next generation t
The Baurdi Customer Service Experience
We are all quick to point out that a poor customer service experience kills branding, but here is a good experience that just blew me away in its simplicity and personalization. I
Imagine If You Had to Give a 100-Day Press Conference on Your Accomplishments
Today is April Fools Day. Sorry, no jokes. The only joke about right now is that an infinitesimal amount of people are still working on their New Year’s resolutions. Plus, this i
AmazonSmile Made Me Smile with its POP
Some days I just hate the consulting industry. I was going to start this blog with an endorsement about Amazon Smile program, but after reading all the haters, I’m just not s
This Blog May Bore You
There is always more to read, so I don’t get bored often. But an article in the New York Times (one of three newspapers to read) titled “The Boredom Economy” caug
A New Era Begins in Your Living Room
I don’t think it would surprise you to know that Walt Disney Co. has many entertainment channels, from ABC broadcast television to Marvel, from Lucasfilm to ESPN. Here is a simpl
You’ll Look at this Blog Differently After You Read It
New research has blown my mind: “POOF.” When I was but a wee lad at university, my design professor, Kay Amert, suggested that we follow the eye flow of the person on t
