TV and the Olympics
A lot is going on in TV today. You may have read about the issues between Nielsen and the Media Rating Council. What may happen is that TV stations begin to look for alternative TV
The “Watch Other People Play Video Games” Channel
Have you heard of Twitch? Twitch is a video platform (a channel in the old country) that broadcasts live gamers playing video games. The Amazon-owned channel also controls more tha
Fundraising Guide in a COVID World
We all have heard remarkable COVID stories of perseverance and achievement. Many of us thought the pandemic would negatively impact fundraising and, specifically, capital campaigns
Have You Ever Switched Brands?
Have you ever switched brands? Some believe that brand loyalty is going the way of the bag phone. There are 50 ways to leave your lover and one thousand ways to leave a brand.
Sir Isaac Newton Was A Marketing Genius
Noted marketing guru, Sir Isaac Newton, found that there are critical truths to the world of branding, advertising and marketing. He developed laws to describe what is happening in
Hey Siri, How Is Voice-Activation Working?
One year ago, I wrote a blog about trends for this year. Remarkably many are right on target. One, to my surprise, is lagging behind all the others: That trend topic is shopping an
Drive Right Into the Metaverse with Hyundai
I discussed how the “metaverse” would change how we meet and collaborate in a recent blog post. And for people who have grown up gaming, this will be an easy transition.
PR Has Never Been More Important
Some believe public relations has seen its best days. In fact, in a recent study, more than 70% of PR pros don’t think the term public relations as defined today will describ
Familiar Name Becoming a New Media Outlet
When you think about the explosion of media outlets – from advertising, broadcasting, news, print, digital to movies – it does become challenging to know when and where to adve
Creepy and W-O-M Are On My Mind Today
This blog is about two things: 1) Consumers creeped out and 2) Word-of-Mouth Activity. Let’s start with creeped-out consumers. Creeped-Out Consumers I love reading about rese
