Do Cows Like To Be Branded?
When you stop and think about our brand-saturated world, it can make your head hurt. It is estimated that we see 5,000 brand messages a day. (And who has time to count that many?)
Scoop There It Is
Advertising today is different, but most have not figured out all the new-age subtleties. It seems that many advertisers just want to tell people things in commercials and videos,
Skip Intro
I was just thinking how a little button on the beginning of a binge show says so much about our communication world today. We are all talking about shorter copy, shorter vide
The King of Memes
Elon Musk is the absolute king of memes. He even has his own “meme dealer.” What Elon Musk has done is create a promotional powerhouse made up of memes. He doesn’
IKEA Makes a Long Podcast and Drops its Catalog
The last few years, IKEA has been experimenting with podcasting. Like many of us, this is what progressive, digital-first marketing departments do. IKEA Australia made a “slee
Have You Ever Met Anyone Who Loves Email?
You hear it on Zoom meetings and in staff meetings; we all hate email. Many (me) do email on vacation just to not have hundreds or thousands of emails to sort through the first day
New Creative for a Digital World
Most advertisers just want to tell people things in commercials and videos and have them immediately react and buy something, give money, sign up or schedule an appointment. GEICO
This Blog Is Short for a Reason
Shorter is better in the digital video world. That is the study summation by Wistia in research on engagement vs. video length. The study revealed three basic ideas for video lengt
Resume Writing in the Artificial Intelligence Age
A resume is a resume, right? Not if you ask a robot. I like to think of a resume as a personalized, direct-mail effort. And in any successful mailing, you must first consider your
It’s Potpourri Day at One-Minute Marketer
Here’s just a little bit about a lot of marketing things happening in the world we love. The Logo Redesign Season Is in Full Swing General Motors, Burger King, Kia and Pfizer
