The End of Year 12 of Blogging
I have been blogging for nearly half my advertising agency ownership life. It is true; the older you get, the faster time flies. And 12 years of blogging has whizzed by. I feel lik
Today is National Salesperson Day
One of the questions I ask people in interviews about working in an advertising, public relations, marketing and fundraising agency is: Do you like sales? If you don’t, then
This Blog Is What It Is
Sometimes in our marketing and advertising world, we succumb to the overuse of buzzwords. Jargon allows us to communicate quickly in our own section of society. The buzzword and ja
TV and the Olympics
A lot is going on in TV today. You may have read about the issues between Nielsen and the Media Rating Council. What may happen is that TV stations begin to look for alternative TV
The “Watch Other People Play Video Games” Channel
Have you heard of Twitch? Twitch is a video platform (a channel in the old country) that broadcasts live gamers playing video games. The Amazon-owned channel also controls more tha
Fundraising Guide in a COVID World
We all have heard remarkable COVID stories of perseverance and achievement. Many of us thought the pandemic would negatively impact fundraising and, specifically, capital campaigns
Have You Ever Switched Brands?
Have you ever switched brands? Some believe that brand loyalty is going the way of the bag phone. There are 50 ways to leave your lover and one thousand ways to leave a brand.
Sir Isaac Newton Was A Marketing Genius
Noted marketing guru, Sir Isaac Newton, found that there are critical truths to the world of branding, advertising and marketing. He developed laws to describe what is happening in
Hey Siri, How Is Voice-Activation Working?
One year ago, I wrote a blog about trends for this year. Remarkably many are right on target. One, to my surprise, is lagging behind all the others: That trend topic is shopping an
Drive Right Into the Metaverse with Hyundai
I discussed how the “metaverse” would change how we meet and collaborate in a recent blog post. And for people who have grown up gaming, this will be an easy transition.
