This Blog Is What It Is
Sometimes in our marketing and advertising world, we succumb to the overuse of buzzwords. Jargon allows us to communicate quickly in our own section of society.
Here are the top ten “most annoying buzzwords” according to TrustRadius.
- New normal
- Circle back
- Take this offline
- Think outside the box
- Work from home
- Low-hanging fruit
According to TrustRadius, “we use jargon because it feels convenient, comfortable and safe.” What can be lost is clarity. In a survey (combined with Google Trends research), TrustRadius found that 66% of people hear buzzwords way too much or often in a typical workday. And we all use buzzwords to communicate concepts quickly. I’m really not sure what “It is what it is” is, but it seems to sum up how we are all feeling in times of crises and uncertainty.
Just like there are too many commercials in cable movies, too many buzzwords are cluttering our business communications, from advertising to annual reports. Clarity should be the watchword for 2022. Content is not king (another buzz phrase); clarity is king.
I know I often use all the annoying terms. So my wish for 2022 is not to take this offline but to circle back and find better ways to express the new-normal synergy during these unprecedented times. To add bandwidth as I pivot and think outside the box to reap the low-hanging fruit as I build better alignment with my work from home.
That is what it is.
Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.