3 steps to achieving results in higher education marketing.
Just like responsive web design, your marketing must be responsive to new platforms, user behavior and the new media environment. Responsive higher education marketing is storytelling that adapts to user analytics, search philosophy and screen-size orientation.
Smart creative energizes target audiences and generates results. Some agencies just want to show you “the work,” but when your branding tagline is “Move the Needle,” creative needs to be digitally intelligent to achieve quantifiable results.
We’ve immersed ourselves in college storytelling for 40 years, partnering with over 30 colleges and universities along the way. We go beyond just tactics. We develop higher education marketing strategies and integrated campaigns that connect with prospective students and motivate them to act.
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Discover Your Strength at Dakota Wesleyan University
When Dakota Wesleyan University needed to increase traffic to its website and encourage high school students to discover their strengths at Dakota Wesleyan, the university turned to AMPERAGE Marketing & Fundraising for a creative solution.
AMPERAGE developed the Discover Your Strength TV and multi-channel digital campaign to connect with future students. Using eye-catching, inspiring imagery of DWU students and their strengths, and high-energy music and voiceovers, high school students were motivated to imagine the strengths they could discover at DWU and follow through on one of three calls-to-action: visit campus, request more information or apply.
Throughout the three-month campaign, AMPERAGE helped DWU move the needle to spark 1,687 sessions on the Visit Campus page of the DWU website, a year-over-year increase of 40%, 1,057 sessions on the Request Information page, an increase of 5.8%, and 363 sessions on the Apply page, an increase of 20%.
Visit Campus Page Sessions
Apply Page Sessions
Request Information Page Sessions
I would recommend AMPERAGE for any marketing project, large or small. AMPERAGE has certainly helped us move the needle and I truly believe they will do the same for your organization.
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