Revealing An Identity Through Research
Western Iowa Tech Community College came to AMPERAGE for help in evolving its brand identity. The institution was at a crossroads in terms of brand direction and needed to hear from internal stakeholders including faculty, staff, board, community members and students. To ensure any new brand development aligned with how stakeholders viewed themselves and the college,the AMPERAGE brand development team got to work conducting brand research which included:
- One-on-one interviews with college leadership, faculty and staff
- Student focus groups
- Creative FusionsSM session, an in-person guided deep dive with key stakeholders into the brand’s personality, differentiators, audiences, messaging strategy and much more
Based on this research, the team compiled a comprehensive report called the Brand Platform, a foundation on which all new branding and marketing efforts would be built. AMPERAGE then outlined a brand rollout plan for the various audiences. This included faculty, staff, alumni, potential students, current students, parents, counselors and the community.
High Grades Early On
Brand-building strategies provided internal alignment around the college’s story and identity, and shed light on operational challenges that were impacting the student experience. A new logo and color palette were developed to visually communicate the college’s refined positioning and personality, while the clearly defined messaging strategy ensures the college’s story is communicated consistently across all platforms.