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  • About Us
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December 2021

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Make a change with charitable giving
Blog/Fundraising

Charitable Giving on the Rise in the New Year

GivingTuesday, the organization that started the global movement to donate to nonprofits and causes the day after Thanksgiving, reported a record-breaking year for charitable givin

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By Melissa Pence, CFRE
December 16, 2021
13
Blog/One-Minute Marketer

The End of Year 12 of Blogging

I have been blogging for nearly half my advertising agency ownership life. It is true; the older you get, the faster time flies. And 12 years of blogging has whizzed by. I feel lik

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By Mark Mathis
December 16, 2021
The Traits That B2B Buyers Value in Salespeople Chart
Blog/One-Minute Marketer

Today is National Salesperson Day

One of the questions I ask people in interviews about working in an advertising, public relations, marketing and fundraising agency is: Do you like sales? If you don’t, then

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By Mark Mathis
December 13, 2021
Buzzwords
Blog/One-Minute Marketer

This Blog Is What It Is

Sometimes in our marketing and advertising world, we succumb to the overuse of buzzwords. Jargon allows us to communicate quickly in our own section of society. The buzzword and ja

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By Mark Mathis
December 9, 2021
GMB logo
Blog/Organic SEO

GMB Is Now GBP

Google My Business (GMB) has been rebranded as Google Business Profile (GBP), and I bet you didn’t know about this change. A few weeks ago, in Google’s stealthy fashion, Google

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By Christine Liedtke
December 8, 2021
Amperage Marketing Agency Leadership
Blog/News

AMPERAGE Marketing & Fundraising Announces Leadership Changes

Two Partners Transition Out of Ownership as Agency Takes Next Steps in  Long-Range Strategic Plan AMPERAGE Marketing & Fundraising, a multi-service marketing agency with three

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By AMPERAGE
December 8, 2021
Writing a request for proposal
Blog/Planning & Marketing

How to Write a Request for Proposals

So, your marketing project is moving forward, and you’ve been tasked with finding the best agency partner to help. Great! But…now what? Clients often ask how to tackle writing

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By AMPERAGE
December 7, 2021
Share of Time Spent Viewing Streaming Video of the Tokyo Olympics Opening Ceremony Worldwide, by Device, July 23, 2021
Blog/One-Minute Marketer

TV and the Olympics

A lot is going on in TV today. You may have read about the issues between Nielsen and the Media Rating Council. What may happen is that TV stations begin to look for alternative TV

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By Mark Mathis
December 6, 2021
The Most Watched Games on Twitch
Blog/One-Minute Marketer

The “Watch Other People Play Video Games” Channel

Have you heard of Twitch? Twitch is a video platform (a channel in the old country) that broadcasts live gamers playing video games. The Amazon-owned channel also controls more tha

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By Mark Mathis
December 2, 2021

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