The End of Year 12 of Blogging
I have been blogging for nearly half my advertising agency ownership life. It is true; the older you get, the faster time flies. And 12 years of blogging has whizzed by. I feel lik
Today is National Salesperson Day
One of the questions I ask people in interviews about working in an advertising, public relations, marketing and fundraising agency is: Do you like sales? If you don’t, then
This Blog Is What It Is
Sometimes in our marketing and advertising world, we succumb to the overuse of buzzwords. Jargon allows us to communicate quickly in our own section of society. The buzzword and ja
TV and the Olympics
A lot is going on in TV today. You may have read about the issues between Nielsen and the Media Rating Council. What may happen is that TV stations begin to look for alternative TV
The “Watch Other People Play Video Games” Channel
Have you heard of Twitch? Twitch is a video platform (a channel in the old country) that broadcasts live gamers playing video games. The Amazon-owned channel also controls more tha
Fundraising Guide in a COVID World
We all have heard remarkable COVID stories of perseverance and achievement. Many of us thought the pandemic would negatively impact fundraising and, specifically, capital campaigns
