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BlogDrive Right Into the Metaverse with Hyundai

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Drive Right Into the Metaverse with Hyundai

I discussed how the “metaverse” would change how we meet and collaborate in a recent blog post. And for people who have grown up gaming, this will be an easy transition. 

But the transition does not stop there. Gamification, which has been talked about for years, is finally moving mainstream.  Gamification takes elements of gaming and applies them to other marketing areas. It also means that products and services can be applied to a digital game.

Some call the gaming platform the “metaverse.” And Hyundai is driving its marketing right into the metaverse.

Hyundai has developed the Hyundai Mobility Adventure with Roblox. You can experience Hyundai Motor’s offering in the form of digital characters or avatars. Roblox is an online entertainment platform.  

If you want to experience new vehicles differently, this is how you start building relationships with customers — especially Gen Z customers.

In the Hyundai Mobility Adventure, eventually there will be five themed parks where customers can experience new vehicles and interact with other customers. One of the key benefits for Hyundai is that in the interactions and use of the metaverse, it can learn from the experience people have or particular features people enjoy or have difficulty with.

It’s a new world to experience cars and trucks and a new world for selling cars. Imagine that during your experience, you pull into a local dealership, meet with a salesperson avatar and buy a new vehicle that is delivered right to your home. It’s real Wonkavision. 

Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.

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Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle.

With that kind of experience, after working at KWWL for 12 years, Mark became one of the founding partners of ME&V and, subsequently, AMPERAGE. Today, he leads the AMPERAGE creative teams, including video production, graphic design, public relations, writing and web development.

He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.”

Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.”

One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College.

Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board.

Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.