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  • About Us
    • Our Team
    • Blog & News
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  • Our Services
    • Brand Development
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    • Planning & Marketing
    • Public Relations
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  • Industries
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
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November 2020

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Is it Time to Update Your Strategic Plan?

One thing we’ve learned from 2020 is that we need to be flexible in an ever-changing world. Goals and initiatives set a year or so ago may no longer be […]

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By Melissa Pence, CFRE
November 19, 2020
One-Minute Marketer

This Is a Thank-You Post

Thank you for reading this blog. I appreciate your attention and your feedback. I hope it is worth your valuable time. Second, I’d like to thank our proofing department. You

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By Mark Mathis
November 19, 2020
One-Minute Marketer

The Pandemic Parade

Thanksgiving is not canceled, but you know, these are crazy times. In the past 90 years, nothing has stopped the Macy’s Thanksgiving Day Parade in its tracks except for COVID-19.

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By Mark Mathis
November 16, 2020
One-Minute Marketer

Budget Marketing Dollars for Results Not Numbers

The Small Business Administration (SBA) recommends spending 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sale

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By Mark Mathis
November 12, 2020
Consumers' Default Source for TV Viewing and Their Reasons for Choosing That Source
One-Minute Marketer

OTT is Steadily Growing

Slowly, but steadily, OTT is taking over as a leading TV content delivery option for advertisers. OTT stands for “Over The Top,” as in over the top of the cable box, by

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By Mark Mathis
November 9, 2020
One-Minute Marketer

Sick of Politics? What Can We Learn From Political Media Buying?

You could probably tell from your own viewership and search that four billion more dollars were spent this political season than 4 years ago. These are mind-numbing numbers to thin

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By Mark Mathis
November 5, 2020
One-Minute Marketer

For Data Junkies Like Me, a Lot Happens in a Minute

What happens during COVID-19 in a minute? For many of us, after more than 200 days since a national pandemic was declared, it’s staring at a wall at home hoping for some huma

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By Mark Mathis
November 2, 2020

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Cedar Falls, IA 50613

319.268.9151

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Cedar Rapids, IA 52404

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Wausau, WI 54403

715.845.2382

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