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BlogThe Pandemic Parade

The Pandemic Parade

Thanksgiving is not canceled, but you know, these are crazy times.

In the past 90 years, nothing has stopped the Macy’s Thanksgiving Day Parade in its tracks except for COVID-19. The event, like so many entertainment and sporting events, is now a re-imagined TV-only spectacle. Macy’s has cut the parade’s participants down by 75%, and it is being taped over several days.

Many retailers such as Best Buy, Walmart and Target are now closing stores for Thanksgiving Day. COVID-19 is changing things, but the real question is: Are these temporary changes or long-term fundamental adjustments that will not change back after the virus has been contained?

The NBA did a fantastic job managing the virus and had a successful, safe season. I hadn’t watched the NBA since Jordan left the game, but thanks to all the promotion, I found a renewed interest in the game and began watching and cheering again.

As Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases at the National Institutes of Health, says, “The coronavirus is not going to just disappear. We must learn to manage it.”

Macy’s and the NBA found creative ways to manage the virus and return to some level of business normalcy. Finding our own ways to manage the remainder of 2020 and into 2021 is our battle cry for the fourth quarter. We are thankful that our scientist and medical experts are on the job, working to help us manage this challenge we are all facing.

Written by:

With almost 30 years’ experience, AMPERAGE didn’t hire Mark … Mark hired AMPERAGE. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. As one of our fearless leaders (and our go-to sommelier), Mark works tirelessly to solve the complex puzzle that is “communication.” He’s written a whole book about it. If Mark were a dog, he’d be an Australian shepherd, consistently herding and providing direction to the AMPERAGE flock. Aussies also have two different colored eyes, which Mark thinks is great. Mark moves the needle by digging into research, background and persona for clients. It is from that solid foundation that he can empower clients to build large branded houses.