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BlogOTT is Steadily Growing

OTT is Steadily Growing

Slowly, but steadily, OTT is taking over as a leading TV content delivery option for advertisers. OTT stands for “Over The Top,” as in over the top of the cable box, bypassing cable and satellite television. It doesn’t mean free, it just means it is delivered via the internet and not through traditional content delivery systems. Basically, OTT is streaming media.

Changes in our living habits (Covid) OTT is growing faster and offering more new programming options.

As Americans, we love our TV programs. The time spent with each delivery source is not surprising considering how many “screens” the average household has available. The charts do not show time playing games, only consuming programming.

What is worth noting is it is not about the network, or the service or the media used to deliver the content, it is the person’s “favorite show” that really drives viewers. “Ease” of use and “Live” (mostly sports oriented programming) drive viewership, but that is probably the person’s favorite show as well.

So don’t get too caught up in the delivery method, because those change. What’s important is the show. We had a saying in TV, “People don’t watch networks or stations, they watch shows.” So pick the best shows to reach your audiences if they are on broadcast, cable or OTT.

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With almost 30 years’ experience, AMPERAGE didn’t hire Mark … Mark hired AMPERAGE. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. As one of our fearless leaders (and our go-to sommelier), Mark works tirelessly to solve the complex puzzle that is “communication.” He’s written a whole book about it. If Mark were a dog, he’d be an Australian shepherd, consistently herding and providing direction to the AMPERAGE flock. Aussies also have two different colored eyes, which Mark thinks is great. Mark moves the needle by digging into research, background and persona for clients. It is from that solid foundation that he can empower clients to build large branded houses.