John Deere Celebrates 100 Years of Building Tractors
When John Deere wished to commemorate 100 prosperous years of building tractors, AMPERAGE assisted in providing an unforgettable visual experience to celebrate a century of hard work.
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Visuals
AMPERAGE began working on the event over a year in advance, gathering historical information and imaging dating back to the 1920s, paying extreme attention to detail and accuracy. Eight massive display cylinders were conceptualized, each focusing on a specific era of John Deere tractor manufacturing history.
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History on Display
The cylinders — measuring 12 feet high and 24 feet in diameter — featured historical photographs and interesting “price of goods” facts from the respective era. Each cylinder was hung from the ceiling with custom lighting placed within to illuminate the tractors and equipment displayed below, representative of the time period.
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Massive Turnout
During the two-day free event, over 40,000 people attended the anniversary celebration. Employees at John Deere were brought to tears and were so grateful for the hard work dedicated to the event.
