NXT Bank “NXT BIG THING” MARKETING CAMPAIGN
To increase the number of core deposits in new accounts and CDs, AMPERAGE assisted NXT Bank in launching the NXT Big Thing Campaign, in which customers received a $25 branded Mastercard for each qualifying account or CD opened.
Increasing Core Deposits Through New Accounts
The target audience for the campaign was people ages 25 to 64 who opened an account with new dollars at NXT Bank. AMPERAGE created a tagline — 60 Days of Big Interest, Big Screens and Big Baubles. The tagline was based on the incentives for participating: a free 32-inch, flat-screen TV or diamond earrings/necklace.
The NXT Big Thing Campaign ran for only 60 days, with special offers available during the holidays. One of these offers included a $100 Visa card when opening an account on Black Friday. To support the campaign, AMPERAGE used TV, direct mail and in-branch promotions to reach the target audience.
Incentives to Open a Qualifying Account
Using a multitouch approach of posters, billboards, teller signage, direct mail and print ads, customers were offered a $25 branded Mastercard for each qualifying account and/or CD opened during the promotional period.
To move the need for NXT Bank, AMPERAGE’s campaign strategy included:
- Graphic look for NXT Big Thing
- Branded credit card (Black Friday version and Christmas version)
- Oversized direct-mail postcard and list
- :30 TV commercial
- Web ads
- Bill stuffers for tellers to hand out
- In-branch signage/window cling
An Increase in the Core of the Campaign
More than $9 million in new core deposits in qualifying accounts or CDs were made during the promotional time period.
September 17, 2020