Increasing Core Deposits Through New Accounts
The target audience for the campaign was people ages 25 to 64 who opened an account with new dollars at NXT Bank. AMPERAGE created a tagline — 60 Days of Big Interest, Big Screens and Big Baubles. The tagline was based on the incentives for participating: a free 32-inch, flat-screen TV or diamond earrings/necklace.
The NXT Big Thing Campaign ran for only 60 days, with special offers available during the holidays. One of these offers included a $100 Visa card when opening an account on Black Friday. To support the campaign, AMPERAGE used TV, direct mail and in-branch promotions to reach the target audience.