What is Content Strategy?

In today’s online marketing world, a content strategy helps define your brand’s products and services by creating and distributing content messaging that continually communicates your expertise, authoritativeness and trust (E-A-T). When you consistently demonstrate E-A-T in well-promoted content, Google and other search engines rank you higher in their search results. The more people who repeatedly view your content, the more viable your business becomes. As trust builds from search engines and your search visibility increases, you gain potential customers and ultimately more sales. Let one of our AMPERAGE content strategists guide your content marketing efforts. Contact AMPERAGE today.