Publicizing The Innovation
Elgin Sweeper turned to AMPERAGE Marketing & Fundraising to showcase its history of innovation in the sweeper industry and current innovations in new sweepers and technology. First, AMPERAGE PR specialists began by creating a public relations strategy that both made news and integrated into key trade outlets’ editorial calendars.
Once the year-long strategy was in place, AMPERAGE began to execute it by building relationships with targeted outlets, writing, pitching releases and handling content opportunities including Elgin Sweeper spokesperson interviews and articles.
Showing Sweeper In Motion
The results were outstanding:
- More than 2 million earned impressions.
- More than 45 articles were shared.
about Elgin with online and print placements.
- Key message pull-through was strong with placements sharing multiple product points.