Digital Is Nimble
Digital marketing is measurable and relatively easy to modify based on results. AMPERAGE carefully analyzed data from the digital campaign to ensure it was moving the needle for GV. Initially, the digital ads were driving a lot of traffic to the landing page, which was written and designed by AMPERAGE. However, there were fewer conversions than expected. After reviewing the data, AMPERAGE made quick optimizations to encourage conversions, and the following month’s conversion rates spiked.