A Patient’s Perspective
AMPERAGE collaborated with MGMC staff to identify a real patient, Steven, willing to tell his story. Steven’s story was the focus of the campaign. His testimonial was supported by comments from his care team, as well as a series of educational videos featuring MGMC’s oncology providers and approach to care. Through this humanized approach, potential patients were motivated to learn more about MGMC and how its oncology services would benefit them, their family members and friends.