Northeast Security Bank Rebrand

Northeast Security Bank Rebrand

When Northeast Security Bank was looking to rebrand and replace their dated logo and look, they partnered with AMPERAGE to help create a “why” statement behind their identity and provide a sense of modernized unity.



AMPERAGE led key internal stakeholders through a series of on-location branding exercises, called a Creative Fusionsm session, to determine the feel of the bank’s brand and underlying brand promise. A Brand Platform was developed using the information collected from the session, which identified Northeast Security Bank’s brand promise, personality, vision, core values, position and dimensions.


Logo and Tagline

Using the Brand Platform as a foundation, AMPERAGE developed a logo and tagline to reflect the bank’s brand and personality. The logo and tagline reflect the bank’s core, while speaking directly to the bank’s agricultural-focused target audience.


Complete Enthusiasm

There was a clear buy-in and enthusiastic response to the fresh brand among the staff and leadership. Within days of receiving the logo suite, Northeast Security Bank ordered new signage for all seven locations, shirts for each employee and invested in branded giveaway items such as hats, shirts and water bottles. They have since created opportunities to align with their tagline, such as planting trees on Arbor Day, sponsoring FFA test plots and more.