Stand and Deliver
AMPERAGE developed the theme CHANGE THE WORLD to embody the power of a few, well-spoken words. Social media posts, pre-show mailers and digital ads, geofencing during the show, and follow up mailers and ads ensured audience saturation. At the shows, an Abe Lincoln impersonator walked the show and even gave a speech. The photo op with Abe included a Spectrum-branded photo to take home. Life-size cutouts of other famous presidents and their best quotes decorated the booth.